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Volledige samenvatting recht voor marketeers
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Uitgebreide samenvatting met aantekeningen van de les inbegrepen
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SAMENVATTING RECHTINHOUDSOPGAVE
H0 Introductie .......................................................................................................................................... 5
Rechtbanken ........................................................................................................................................................ 5
België ................................................................................................................................................................... 6
Europese Unie...................................................................................................................................................... 6
Harmonisatie ....................................................................................................................................................... 7
Hiërarchie der normen......................................................................................................................................... 7
H1 Correcte informatie en misleidende reclame ....................................................................................... 8
Intro ..................................................................................................................................................................... 8
Handelspraktijken (B2C) ...................................................................................................................................... 8
Voorbeelden ...................................................................................................................................................... 10
Marktpraktijken (B2B) ....................................................................................................................................... 10
H2 Vergelijkende reclame ....................................................................................................................... 12
Definitie ............................................................................................................................................................. 12
Toegelaten? ....................................................................................................................................................... 12
Case ................................................................................................................................................................... 13
Quiz-vragen ....................................................................................................................................................... 13
Sanctionering van reclames............................................................................................................................... 14
H3 Prijsverminderingen en solden .......................................................................................................... 15
Gewone promoties ............................................................................................................................................ 15
Bijzondere promoties......................................................................................................................................... 15
H4 Koppelverkoop of gezamenlijk aanbod .............................................................................................. 16
Artikels............................................................................................................................................................... 16
H5 Verkoop op afstand of buiten de onderneming ................................................................................. 18
Definitie ............................................................................................................................................................. 18
Recht op precontractuele informatie................................................................................................................. 18
Herroepingsrecht ............................................................................................................................................... 19
H6 Verkoop met verlies .......................................................................................................................... 20
, Hoe beoordelen? ............................................................................................................................................... 20
Wanneer niet verboden ..................................................................................................................................... 20
H7 Lotterijen, kansspelen en wedstrijden ............................................................................................... 21
Like en share acties op facebook ....................................................................................................................... 21
H8 Intellectuele eigendommen ............................................................................................................... 23
inleiding ............................................................................................................................................................. 23
Wat is intellectuele eigendom? ..................................................................................................................... 23
Verschillende IE-rechten in 1 product ........................................................................................................... 23
Waarom is intellectuele eigendom belangrijk? ............................................................................................. 23
Wat zijn de kenmerken van een IE-recht?..................................................................................................... 24
Wat zijn de IE-symbolen? .............................................................................................................................. 24
Wat bij inbreuk op IE-rechten? ..................................................................................................................... 25
Auteursrecht ...................................................................................................................................................... 26
Wat is auteursrecht? ..................................................................................................................................... 26
Wat zijn de vereisten? ................................................................................................................................... 26
Welke rechten krijg je? .................................................................................................................................. 27
Wie is de rechthebbende? ............................................................................................................................ 27
Wat is de duurtijd van bescherming? ............................................................................................................ 28
Hoe ontstaat auteursrecht? .......................................................................................................................... 28
Waar is het recht geldig? ............................................................................................................................... 28
Wat is de relatie met andere IE-rechten? ..................................................................................................... 28
Handelsnaam recht ........................................................................................................................................... 28
Wat is handelsnaam en waarom? ................................................................................................................. 28
Welke rechten krijg je en wat is de duur? ..................................................................................................... 28
Hoe ontstaat handelsnaambescherming? ..................................................................................................... 29
Wat is de relatie met andere IE-rechten? ..................................................................................................... 29
Merkenrecht ...................................................................................................................................................... 29
Wat is een merk?........................................................................................................................................... 29
Waarom een merk registreren? .................................................................................................................... 29
Welk rechten krijg je en wat is de duur? ....................................................................................................... 29
Wat zijn de vereisten? ................................................................................................................................... 30
Hoe kan je een merk registreren? ................................................................................................................. 30
Hoe kan je merken opzoeken? ...................................................................................................................... 30
Wat is de relatie met andere ID-rechten? ..................................................................................................... 31
Wat is het verschil tussen handelsnaam en merk? ....................................................................................... 31
Tekeningen- en modellenrecht .......................................................................................................................... 31
Wat is een tekening of model?...................................................................................................................... 31
Waarom een model registreren? .................................................................................................................. 32
Welke rechten krijg je en wat is de duur? ..................................................................................................... 32
Wat zijn de vereisten? ................................................................................................................................... 32
Hoe kan je een model registreren? ............................................................................................................... 32
Hoe kan je modellen opzoeken? ................................................................................................................... 32
Relatie met andere IE-rechten ...................................................................................................................... 33
Octrooirecht ...................................................................................................................................................... 33
, Wat is een octrooi? ....................................................................................................................................... 33
Waarom aanvragen? ..................................................................................................................................... 33
Welke rechten krijg je en wat is de duur? ..................................................................................................... 33
Wat zijn de vereisten? ................................................................................................................................... 33
Wat is niet octrooieerbaar?........................................................................................................................... 34
Wat zijn uitzonderingen op het exclusieve recht? ........................................................................................ 34
Hoe kan je een octrooi aanvragen? ............................................................................................................... 34
Hoe kan je octrooien opzoeken en waarom? ................................................................................................ 35
Is een octrooi aanvragen altijd zinvol? .......................................................................................................... 35
Wat is de relatie met andere IE-rechten? ..................................................................................................... 35
Aanverwante onderwerpen ............................................................................................................................... 35
wat is een vaste datum?................................................................................................................................ 35
Hoe krijg je een vaste datum? ....................................................................................................................... 36
Andere methoden om een datum aan te vragen .......................................................................................... 36
H9 GDPR en privacy ................................................................................................................................ 38
Wat? .................................................................................................................................................................. 38
Verwerkt mijn onderneming persoonsgevevens? .............................................................................................. 39
Plichten: waar moet ik rekening mee houden? ................................................................................................. 39
Te respecteren basisprincipes ....................................................................................................................... 39
Bijkomende vereisten .................................................................................................................................... 40
Rechten van de betrokkene? ............................................................................................................................. 40
H10 social media ...................................................................................................................................... 41
Influencer marketing ......................................................................................................................................... 41
H11 Sancties ............................................................................................................................................. 42
Administratieve sancties ................................................................................................................................... 42
Burgerrechtelijke sancties ................................................................................................................................. 42
Strafrechtelijke sancties .................................................................................................................................... 43
H12 Ondernemingsrecht........................................................................................................................... 44
Vanaf wanneer ben ik een ondernemer? .......................................................................................................... 44
Ondernemen in hood- of bijberoep ................................................................................................................... 46
Wat is het ondernemingsnummer en wat is het KBO? ...................................................................................... 46
In hoeverre sta ik in voor de ondernemingsschulden van mijn partner? ........................................................... 47
Hoe kan ik mijn gezinswoning beschermen? ..................................................................................................... 47
Juridisch statuut voor uw onderneming: eenmanszaak, feitelijke vereniging, vennootschap of VZW? ............ 48
Overzicht per vorm ............................................................................................................................................ 49
Heb ik een startkapitaal nodig?......................................................................................................................... 51
Fiscale en administratieve gevolgen oprichting? .............................................................................................. 51
Waar moet ik op letten als ik een webshop begin? ........................................................................................... 53
, H13 Sociaal recht ...................................................................................................................................... 54
Werknemer of zelfstandige? ............................................................................................................................. 54
Soorten arbeidsovereenkomsten ....................................................................................................................... 54
Verplichtingen werkgever en werknemer .......................................................................................................... 55
Arbeidsduur ....................................................................................................................................................... 55
loon.................................................................................................................................................................... 56
schorsing ........................................................................................................................................................... 57
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