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NTI paper marketingcommunicatie Dagmar-model - Vergroten merkbekendheid maaltijdbezorger - Marketingcommunicatie en Branding - Geslaagd 2022 cijfer 8 - Communicatie en Multimediadesign $8.69   Add to cart

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NTI paper marketingcommunicatie Dagmar-model - Vergroten merkbekendheid maaltijdbezorger - Marketingcommunicatie en Branding - Geslaagd 2022 cijfer 8 - Communicatie en Multimediadesign

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Dit is de nieuwste paper Marketingcommunicatie van het NTI Marketingcommunicatie en Branding (Communicatie en Multimediadesign. Het Dagmar-model wordt gebruikt om de paper te schrijven en is verplicht. Eenvoudig leesbaar en goed als voorbeeld te gebruiken. Geslaagd met een in 2022.

Preview 3 out of 14  pages

  • June 23, 2022
  • 14
  • 2021/2022
  • Case
  • .
  • 8-9
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,Inhoud
Samenvatting....................................................................................................................................................4
1. Inleiding........................................................................................................................................................5
1.1 Introductie..............................................................................................................................................5
1.2 Bedrijf.....................................................................................................................................................5
1.3 Probleem................................................................................................................................................5
1.4 Gegevens................................................................................................................................................5
1.5 Segmentatie............................................................................................................................................6
1.6 Doelgroepsbepaling................................................................................................................................6
2. Positionering.................................................................................................................................................7
2.1 Doelstellingen.............................................................................................................................................7
2.2 DAGMAR-model......................................................................................................................................7
2.3 Productlevenscyclus...............................................................................................................................7
2.4 Boodschap..............................................................................................................................................8
3. Creative Strategie.........................................................................................................................................8
3.1 Onderzoek..............................................................................................................................................8
3.2 De Campagne..........................................................................................................................................8
3.3 Endorsers................................................................................................................................................9
4. Instrumenten en Media................................................................................................................................9
4.1 Social Media...........................................................................................................................................9
4.2 De Actie................................................................................................................................................10
5. Implementatie............................................................................................................................................11
5.1 Planning................................................................................................................................................11
5.2 Begroting..............................................................................................................................................11
5.3 Verwachting..........................................................................................................................................12
6. Evaluatie.....................................................................................................................................................12
Literatuurlijst..................................................................................................................................................13

, Voorwoord
Deze paper is een voorstel voor een marketingcampagne voor het bedrijf X. Om een deel van de doelgroep
te bereiken dat op dit moment nog niet genoeg kennis heeft van het bedrijf. Als communicatiemedewerker
maak ik een campagnevoorstel, welke gebruikt kan worden door het bedrijf X. Het doel van deze campagne
is de merkbekendheid vergroten bij een deel van de doelgroep van X en daarmee de omzet te bevorderen.

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