Dit is mijn verslag voor het vak digitale media: content voor de studie creative business jaar 1. Ik heb dit vak in een keer behaald en een 8,4 gehaald. In dit portfolio beschrijf ik mijn concept en de bijbehorende KPI's, doelstellingen en behoudplan. Je zou dit verslag als een goede leidraad kunne...
Module 2
Docent Tom van Campenhout
Datum 18-1-2021
,Portfolio digitale media
Lana de Graaf
Inhoudsopgave
1.1 Het concept...................................................................................................................... 4
1.2 Contentbehoefte............................................................................................................... 4
1.3 Contentflow...................................................................................................................... 5
1.3.1 content item: Een kijkje bij iemand in huis..................................................................5
1.3.2 content item: DIY’s at home.......................................................................................5
1.3.3 content item: Lana’s WoonInspo................................................................................5
1.3.4 speciale content......................................................................................................... 5
2.1 Contenttypen.................................................................................................................... 6
2.1.1 contenttype: interview................................................................................................6
2.1.2 Contenttype: Do it yourself.........................................................................................6
2.1.3 Contenttype: wooninspiratie.......................................................................................6
2.2 Contentmodels contenttypen............................................................................................7
2.2.1 Contenttype 1: een kijkje bij iemand in huis...............................................................7
2.2.2 Contenttype 2: DIY’s at home....................................................................................8
2.2.3 Contenttype 3: Lana’s WoonInspo.............................................................................9
3.1 Verantwoording keuze kanalen......................................................................................10
3.1.1 Kanaal 1: Pinterest...................................................................................................10
3.1.2 Kanaal 2: Instagram.................................................................................................10
4.1 Doelstellingen en verantwoording...................................................................................11
4.1.1 hoofddoelstelling......................................................................................................11
4.1.2 doelstelling contenttype 1: een kijkje bij iemand in huis............................................11
4.1.3 Doelstelling contenttype 2: DIY’s at home................................................................11
4.1.4 Doelstelling contenttype 3: Lana’s WoonInspo.........................................................11
4.2 KPI’s en verantwoording.................................................................................................12
4.2.1 Kpi: hoofddoelstelling...............................................................................................12
4.2.2 Kpi contenttype 1: Een kijkje bij iemand thuis..........................................................12
4.2.3 Kpi contenttype 2: DIY’s at home.............................................................................12
4.2.4 Kpi contenttype 3: Lana’s WoonInspo......................................................................12
5.1 Behoudplan.................................................................................................................... 13
5.1.1 Behoudplan: Een kijkje bij iemand in huis................................................................13
5.1.2 Behoudplan: DIY’s at home......................................................................................13
5.1.3 Behoudplan: Lana’s WoonInspo..............................................................................13
5.1.4 Behoudplan: Speciale content..................................................................................13
5.2 Metadata........................................................................................................................ 14
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, Picture 402 ...
Portfolio digitale media
Lana de Graaf
5.2.1 Tags: een kijkje bij iemand thuis..............................................................................14
5.2.2 Tags: DIY’s at home.................................................................................................14
5.2.3 Tags: Lana’s WoonInspo.........................................................................................14
6.1 Verantwoording content planning...................................................................................15
6.1.1 Weekverantwoording...............................................................................................15
6.1.2 Jaarverantwoording..................................................................................................15
7.1 Evaluatie......................................................................................................................... 16
Bronnenlijst........................................................................................................................... 17
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