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P4: Explain how their style of organisation helps them to fulfil their purposes
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Unit 1 - The Business Environment (P4) P4: Explain how their style of organisation helps them to fulfil their purposes
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P4: Explain how their style of organisation helps them to fulfil their purposes- Style of organisation
Functional area – An organisation reporting relationship are grouped based. For
example, Marketing and Accounting. (Advantage= employees have the opportunity to
move up within their functional areas and become a more trustworthy employee,
Disadvantage= As the company grows larger and the more employees join, the
functional areas can become difficult to manage due to their size).
Geographical – representatives from each functional department into units formed to
serve a specific market or region (Advantage= having leaders who are completely
familiar with the local business environment, Disadvantage= There may be conflict and
competition between areas).
Product – A product can be a service or an item such as Google’s search engine and
iPhones (Advantage= company gains reputation from their products, Disadvantage=
there may be conflict and competition between different areas).
BT Plc
- Strategic Planning
BT is committed to improve every aspect of the customer experience and to use the power of
communications to make a better world. BT UK and the worldwide BT is one of the UK’s best-
known companies providing products and services in around 180 countries.
Aims Objectives
Deliver differentiated customer Well positioned to drive sustained
experiences. growth in value.
- They will further differentiate our - They have a strong set of assets,
propositions to retain and expand including a leading position in the UK in
value. They do this by creating fixed and mobile access networks, with
innovative new propositions, improving strong and clearly segmented brands.
value for money, offering better They have deep relationships with a
service, and making it easier to do wide range of customers including 30
business with us. They have made million consumers, 1 million businesses
progress in recent years, but there’s and around 1,500 multinational
much to do. corporations. They also have strategic
Invest in integrated network partnerships with key content,
leadership. technology, device and service vendors.
- In UK fixed they aim to build a single, Combined, this means that they are
integrated all-IP fibre network. Their uniquely positioned to lead network,
investment will allow them to product and service convergence across
progressively close down legacy the consumer and enterprise markets,
products such as the public switched which they see as a critical market
telephone network, lead the market in trend and an opportunity to drive
advanced digital products, improve further value for their business.
customer experience, and reduce their Navigating a demanding environment.
operating costs. Fast networks can - Like all businesses, they must
accelerate their investments in ultrafast continually adapt to their market
through fibre to the premises to 3m environment. Data consumption and
homes by 2020 and through Gfast. In network capacity requirements are
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