Unit 9 visitor attractions-P5 How visitor attractions respond to competition
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Course
Unit 9 - Visitor Attractions
Institution
PEARSON (PEARSON)
C1 Strategies for responding to competition
• Reliable market research:
o understanding visitors and their needs through feedback from appropriate sources,
e.g. customer feedback and review sites, commissioned surveys
o analysis of visitor types, numbers, seasonality, repeat business.
• Pl...
How visitor attractions respond to competition
One example of planning the development of Alton Towers is to provide high quality visitor
experiences. For a theme park this means as I have shown below introducing new rides each
year so as the customers do not become bored with what is on offer and go to a different
theme park.
New rides- visitor attractions make new rides by making them safe and thrilling for families
and different age groups. They make rides to be thriller, bigger, adrenalin, more loops, and
new experience.
Examples of catering and technology. How Alton towers markets itself. TV, radio, website,
social media. How can it personalise targeting customers?
sms text, email, letter, advertising in post, notification, pop up on Facebook, have Instagram
account. Special offer, discounts on texts, adverts on new ride, new eating place, discount at
hotel, special or regular event like Scarefest.
Use of technology- visitor attractions make use of technology by having VR rides, interactive
rides, activities and games. Technology enhances customer service by making service
quicker and more fun for customers to try.
Catering- restaurants and cafes, food catering and delivering, better eating experiences.
There can be ideas like having sweets based on rides and new products. Visitor attractions
think of new food delivering ideas.
Themes- visitor attractions have special occasions- times of year themes. They also have
scary themes, kid’s shows and themes of movies to encourage people to buy their products
or visit their attraction.
Turns into resort- attractions turns into a resort by having accommodation, adding extra
facilities and adding hotel for visitors.
Business customers- attractions bring business customers for talks and sessions for
educational groups.
Image- wow factor advertising to encourage “I have to try that.” Emphasise how good,
attractions build a good image from positive customer experiences. For example customers’
experiences being on trip advisor.
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