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  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Travel And Tourism
  6.  
  7. Unit 9 - Visitor Attractions

Essay

P5-Unit 9 visitor attractions- part 2
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  • Course
  • Unit 9 - Visitor Attractions
  • Institution
  • PEARSON (PEARSON)

Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development

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Document information

  • June 27, 2022
  • 2
  • 2019/2020
  • Essay
  • Unknown
  • C

Subjects

  • building brand loyalty
  • alton towers
  • maintaining profile
  • specialregular events
  • to raise awareness of the attraction

Written for

  • BTEC
  • PEARSON (PEARSON)
  • Travel and Tourism
  • Unit 9 - Visitor Attractions
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Asma Anwar
P5

Building brand loyalty:
Maintaining profile or raising awareness of the attraction
Alton Towers raises awareness of itself to respond to competition by using social media. For
example Alton Towers has their own website to raise awareness of the attraction. The
website gives people information on rides and attractions, tickets and passes, things to do,
restaurants, shops and opening times. The website provides people with information of the
theme park. The website makes announcements of any special events that take place. Alton
Towers also has a YouTube channel. Their YouTube channel has videos of rides to make
them appeal to visitors.


Special/regular events
An example of a regular event at Alton Towers is Scarefest. Scarefest is an event that takes
place every year when it is Halloween. Visitors can go on rides in the dark during Scarefest.
There are scare mazes for people to go in. Some of the rides that you can go on in the dark are
Wicker Man or The Smiler.

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