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Background document infographic: Homelessness in the United States of America - Module: we connect society Skills: academic, design & intercultural skills$3.21
Background document infographic: Homelessness in the United States of America - Module: we connect society Skills: academic, design & intercultural skills
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Course
Academic, design & intercultural skills
Institution
Universiteit Twente (UT)
The background document of the infographic assignment of the SKILLS: ACADEMIC, DESIGN & INTERCULTURAL SKILLS of MODULE 1: WE CONNECT SOCIETY of the bachelor Communication Science at the Universiteit Twente. The chosen topic of the assignment is: homelessness in the United States of America.
Background document infographic
The infographic wants to send out a strong informant message about the different
factors of homelessness in the U.S.A. The target audience is the locals of L.A., to persuade
them to read the infographic it needs to look attractive, only then they will start reading the
information. This is why I have used a lot of colors and images.
Within the 3 subtitles I choose a couple of key messages. After choosing these
subtitles I gave a short description about the story that belongs to each key message. I choose
my title, because this is the topic of my team project within the UN goal of no poverty. I
wanted to give a general and short overview of the topic of homelessness in the U.S.A. I have
done this by demonstrating some general facts about homelessness in the U.S.A., giving two
different possible causes of homelessness and their possible solutions.
Matching to all of my key messages I have put an image that is matching to the
information given, this makes the key message more clear and makes the infographic look
appealing to read. I have chosen a red color scheme, because this is the color used with the
UN goal of no poverty. To make the numbers stand out in my infographic I have used a
different color than the white text, namely pink, and I have made them a bigger size. I have
made a visualization of the amount of homeless people by race. I choose to use a pie chart for
this. In this way it is very easy to see which race most of the homeless people are. I have also
included the exact numbers in small to make it even more clear to the reader. Logos: I have
used statistics and a visualization to convince the reader. Ethos: I have used multiple sources
to present my factual information, this makes the reader get familiar with my knowledge.
Pathos: by using the selected images and the big numbers the reader gets shocked by the facts
and the reader realizes how big the problem actually is. This is exactly what needs to be done
when raising awareness.
My infographic is in a horizontal orientation which makes it a landscape. I have
chosen this to make the reading structure easier, in this way the reader starts with the facts,
then the causes and at the end the solutions. I have rows with different information regarding
the topic and the title is displayed in the first row. I have used a three-way color scheme to
make it clear where the specific information parts end. The key messages are made fat to
make it clear that that is where that part of information starts. I have used a combination of
half text and half images. Where possible I used an image to make the information clearer.
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