Exam (elaborations)
Strategic Brand Management
- Course
- Institution
Analysis of Brand management for top leading companies in the world.
[Show more]
Seller
Follow
Vickyqualitywriters
Content preview
1Brand Management
Question 1
The brand positioning depicted in the video is designed to help promote and market
French fashion house Dior's gorgeous and elegant high-value perfumes. The romantic moods
used in the video help attract customers by showing how their fragrances meet the taste of
target customers, mainly couples, by showing uniqueness compared to other perfumes in the
market. The intangible and emotional brand value that Dior Homme is communicating is
, 2
beauty, attractiveness, and adventure through using the high-quality Dior perfume with a
sweet fragrance that is appealing to people in love through showing how their luxury
perfumes create connectedness.
The personality trait that can be ascribed to the fragrance brand in the video is
charming through their elegant style and taste, signifying women are stronger, sure about
themselves from their infinite power when they use quality perfumes from Dior. The intended
target customer for the fragrance is celebrities and women who have a public figure because
the use of the perfume attracts the public and maintains their competitive advantages in their
respective industries. According to the visual display in the video, the fragrance would be
smelling sweet and charming from how the actors are presenting it.
Question 2
Amazon is a brand name used to show the history of the organization it represents,
and it is familiar to the customers as it acts as the cornerstone for positioning goods and
services in the market. The Amazon Logo uses an arrow that points from "A" to "Z," showing
that the company sells everything from "A" to "Z." The meaning conveyed is a key element
of the Amazon brand's DNA in that it shows how the organization has moved from being just
a bookstore to offering a wide variety of goods. The arrow used in the brand name shows
how the organization aims at stretching its services and products to various customer's needs.
The Amazon brand name is strong in its category as it is designed to perform double purposes
(Rahe et al., 2020). For instance, it is designed to look like a smile to ensure that it attracts
more customers. Also, it bears a subtle resemblance that conveys the message that the
organization is friendly and trustworthy.
Question 3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Vickyqualitywriters. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79271 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now