The phrase ‘the medium is the message’ was designed by Marshal McLuhan, implicating that any form of medium used in the dissemination of any message embeds itself with the message in search a way that it forms a symbiotic relationship with the message being transmitted. As a result, the medium ...
The phrase ‘the medium is the message’ was designed by Marshal McLuhan, implicating that
any form of medium used in the dissemination of any message embeds itself with the
message in search a way that it forms a symbiotic relationship with the message being
transmitted. As a result, the medium determines how a particular message transmitted
through the medium is perceived. According to McLuhan, the medium is more important
than the message it carries. Nowadays, people tend to join social media platforms just for
formalities, even without passing any important message. In other words, majority of people
are just fascinated by the social networks more than the message itself. On the other hand, the
internet has taken a turn in changing the lifestyles of people in the whole world. The internet
is important to the users since it provides a constant content that has resulted to creation of a
world where people expect an endless content. Various media of communication have led to
creation of the world into global village, shaped people’s conscious, and have also led to
dissemination of various important information such educational and security information,
which have in turn facilitated the well-being of individuals in various nations.
Considering the internet as a medium of transferring information, it has condensed the
world into a global village where communication is conducted as if people are in a small
village. Individuals remain connected and are capable of communicating regardless of their
geographical positions or distance separating the people communicating (Robbins, and
Singer). Nowadays, people have even formed various communication groups in the social
media platforms such as Facebook to ensure a proper discussion of a common interest
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amongst them, as well as ensuring a timely delivery of any relevant information pertaining to
the members of the group. On the other hand, the internet has promoted education among
majority of people of the world. Individuals are capable of carrying out their study researches
through online through the use of the internet services. In addition, the internet services have
promoted long-distance learning where learners do not have to attend the classes physically,
but can just access the learning resources through the internet. Besides, internet as a medium
of communication, has led to improvements in the business sector since; buyers and sellers
can now interact online and make their trading deals without physically meeting at the shop.
Online advertisements have also resulted to improvement of business sales since majority of
individuals’ access the online platforms, therefore, the adverts reach many people. Thus, the
media is the most important factor in the communication process.
Besides, the web and the digital media have helped in improving consciousness and
self-awareness among various individuals in the world. Nowadays, individuals are aware of
most of the activities taking place in different parts of the world due to the availability of the
information on the digital media platforms (Robbins, and Singer). People’s conscious
awareness continues to grow on a daily basis due to the exposure of media such the internet
and other digital platforms. For example, in the past days before the establishment of the
digital media, people depended on publishers for the publication information in newspapers
or journal articles. However, nowadays, blogging activities have made everybody a publisher
as majority of people are capable of publishing their own ideas and posting them online to be
accessed by several people. Through the web and the digital media, majority of people can
perform various technological activities since, they are aware of the online availability of
relevant resources required for the completion of the activities. Evidently, scientists
nowadays rely on the digital media and the web in carrying out their researches, as well as
sharing their findings to the world. The scientific posts or findings that are posted to the
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