Summary
Samenvatting Eindverslag vakantiepark Bornia
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- Institution
Dit is een volledig verslag van het communicatie onderdeel van 'Vakantiepark Bornia' De 5 taken zijn volledig uitgewerkt en leveren een voldoende op.
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Vakantiepark BorniaInhoud
Taak 1.................................................................................................................................................3
Persona’s maken................................................................................................................................4
Doelgroep kiezen................................................................................................................................5
Taak 2.................................................................................................................................................5
Voorstel communicatiemiddelen.......................................................................................................5
Communicatiestrategie kiezen...........................................................................................................5
Voorstel doen voor media en communicatiemiddelen.......................................................................6
Taak 3.................................................................................................................................................7
, Projectplan opstellen..........................................................................................................................7
Taak 4...............................................................................................................................................10
Projectplan uitvoeren.......................................................................................................................10
Script video.......................................................................................................................................11
Taak 5...............................................................................................................................................13
Voorstellen doen voor evaluatie.......................................................................................................13
Evaluatierapport opstellen...............................................................................................................14
Aanleiding.....................................................................................................................................14
Voorwoord
Ik heb dit verslag voor vakantiepark Bornia geschreven om er voor te zorgen dat er buiten de
vakanties meer mensen naar hun park komen.
In het kader van de opleiding marketing communicatie reflecteer ik in dit verslag de opdrachten die
ik heb uitgevoerd voor het vak ‘projecten’ Wij heb ongeveer acht weken de tijd gehad voor het
project vakantiepark Bornia.
Tijdens deze acht weken ben ik met veel verschillende dingen bezig geweest. Zoals de doelgroep in
kaart brengen, persona’s maken, voorstellen maken voor communicatiemiddelen en nog veel meer.
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