Summary
Summary of Edexcel A Level Politics Paper 1, Topic 4
- Course
- Institution
Summary of edexcel a level politics paper 1, topic 4, uk voting behaviour and the media. Accompanies longer notes.
[Show more]
Seller
Follow
aoiferoisin22
Content preview
Voting Behaviour and the Media1979: Party policies and manifestos:
Both were moderate. High priority to bringing inflation down. Thatcher’s manifesto didn’t
suggest she intended to move her party to the right. Callaghan came from Labour’s centre-
right.
1979: The campaign:
Gordon Reece and Tim Bell- Saatchi & Saatchi, publicity experts for the Conservatives.
Thatcher took lots of photo opportunities. Although the Conservatives were ahead in the
opinion polls, people preferred Callaghan personally. Thatcher turned down a televised
debate that would have highlighted their differences.
1979: The context:
Had been a minority Labour government that constructed deals with other parties.
Callaghan mistimed the election so it came after the “winter of discontent”- early months of
‘79, tried to impose 5% limit on pay increase, led to strikes. Couldn’t control trade unions
which played into Thatcher’s hands. “The Sun” were on her side.
1979: The outcome:
339 seats for Conservatives, 43.9% of the popular vote. Labour lost 50. 76% turnout.
1979: The most important factor:
The wider political context.
1997: Party policies and manifestos:
Blair pushed a policy of modernisation, revoked Clause 4, much more centrist. He had a
tough approach to law and order. Won the endorsement of “The Sun”. No stark difference
between Labour and the Conservatives.
1997: The campaign:
New Labour: vote-winning machine. Employed PR experts. Targeted marginal seats, not
safe seats. Share of the vote increased by 12.5% in target seats but by 13.4% in neglected
seats. Labour’s lead in the opinion polls decreased throughout the campaign.
1997: The context:
The Conservatives were blamed for “Black Wednesday” though there had been minor
economic recovery. Continued poor image due to financial and sexual scandals and a divide
over Europe.
1997: The outcome:
Labour won 418 seats, Conservatives lost 178. Labour won 43.2% of the popular vote,
though a turnout of 71.4% meant that this was less than 31%. Worst result for
Conservatives since 1832.
1997: The most important factor:
Party policies and manifestos.
2010: Party policies and manifestos:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller aoiferoisin22. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.09. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52355 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now