In dit dossier koppel ik theorieën, trends en ontwikkelingen, vakken en projecten van school aan mijn stagepraktijk. Daarnaast reflecteer ik op mijn persoonlijke en professionele ontwikkeling waar leerdoelen uit voort zijn gekomen. Het dossier wordt afgesloten met het startdocument voor het projec...
Linsey van Wijngaarden
615302
Stage-organisatie: Sanoma
Praktijkbegeleider Britt Severin
Stagedocent: Ada Germans
Opleiding: Communicatie
Leerjaar 3
Mijdrecht, 13-01-2020
Inhoudsopgave
, Inleiding..................................................................................................................................................2
Hoofdstuk 1. Modellen en Theorieën.....................................................................................................3
Shannon & Weaver.............................................................................................................................3
5 W’s en de H......................................................................................................................................4
Hoofdstuk 2. Kennis en vaardigheden....................................................................................................5
Project de Corporate Story.................................................................................................................5
Training social media..........................................................................................................................5
Hoofdstuk 3. Visie en beleid...................................................................................................................6
Hoofdstuk 4. Trends en ontwikkelingen.................................................................................................7
Social media trends............................................................................................................................7
Influencer marketing..........................................................................................................................8
Hoofdstuk 5. Mijn ontwikkeling..............................................................................................................9
Reflectie..............................................................................................................................................9
Leerdoel 1...........................................................................................................................................9
Leerdoel 2.........................................................................................................................................10
Hoofdstuk 6. Communicatiecyclus.......................................................................................................11
Hoofdstuk 7. Reflectie..........................................................................................................................11
Bijlagen.................................................................................................................................................12
Bijlage A. Interview...........................................................................................................................12
Bijlage B. Startdocument Communicatiecyclus................................................................................13
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