These lecture notes give you a good knowledge about the multinational enterprise and and the small and medium sized enterprise. The notes also describe the characteristics of the MNE's etc. the notes tel us about the concept of born global as well.
Resource Based view
It focuses on firm’s internal resources.
Liability od outsidership means that the more a firm differ
from the host environment, the less the firm has experience
of the host environment, the les the firm has experience in the
host country and further away its near prior affiliate.
Resources can be categorized in to 3-sub parts-
1- Tangible
Financial
Physical
2- Intangible
Technology
Reputation
Culture
3- Human
Skills
Capacity for communication
Motivation
Resources and sustained information advantage
To have the potential of sustained competitive advantage the firm
must have four attributes-
1-Valuable- The value of the resources can only be received when it
enables a firm to conceive of or implement strategies that improve
efficiency and effectiveness.
2-Rare- if the valuable firm resource is possessed by a large number
of firms then each firm has the capability to exploit that resource
and give no other firm competitive advantage.
3-Imperfectly Imitable- Value of the resource can only be a source of
competitive advantage.
4- Substitutability – for a firms resource to be a source of
competitive advantage it must have no strategically equivalent
valuable resource.
Porters Value Chain Analysis
The sequential chain of main activities that are undertaken by a firm
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