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POS SWOT_SWOT ANALYSIS
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POS SWOT_SWOT ANALYSIS
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5.2 SWOT ANALYSISStrengths Weaknesses
Monopoly of mail delivery Late delivery.
services (excluding courier High carbon emission. (high fuel cost)
services)
Network of over 1,000
outlets/access points.
Competitive pricing against other
courier service providers.
Opportunities Threats
Increase in online purchasing. Increasing in the usage of e-mails and online
(http://www.wwwmetrics.com/shoppin transactions.
g.htm) Emerging courier service providers
Local brand name – cater to which directly compete with PosLaju.
consumers taste
SWOT analysis is important in assessing strategic business plans and it is commonly being
used in most of the companies nowadays. Besides that, a business’s resources and
environment and also the business itself can be analysed through SWOT analysis (Antony
2012). It includes the environmental analysis and organisational analysis. ‘Environmental
analysis is the process of scanning the business environment for threats and opportunities
(external factors) while the organisational analysis is the process of identifying a firm’s
strengths and weaknesses (internal factors)’ (Weihrich 1982).
5.2.1 STRENGTHS
Antony (2012) defined strengths as the internal strong points of a company which allow the
company to do well over its competitors and make them find it difficult to compete. One of
the strengths of Pos Malaysia is that it has a competitive pricing against other courier service
companies. Pos Malaysia offers a cheaper rate of services compare to its competitors.
Forexample, PosLaju which is under the Pos Malaysia company charges c.RM 3.50 – RM
7.00for the first 500 grams for domestic courier services for next day arrival however other
private courier companies charge at a higher rate for the same parcel and delivery time which
is c.RM 15- RM60 (HuangDBS 2012).
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