Thesis
Hoofdstuk 1 t/m 3 van het ondernemersplan Horeca manager ondernemer
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- Institution
Eerste 3 hoofdstukken van het ondernemersplan.
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Wine & DineONDERNEMINGSPLAN
Naam: Huub Romijn
Klas: MOH-19B
School: Rijnijssel vakschool Wageningen
Opdracht: Kerntaak 1
1
, Wine & Dine
INHOUDSOPGAVE
Voorwoord: ............................................................................................................................................................. 5
Inleiding: .................................................................................................................................................................. 5
Opdracht 1: ontwikkelt een ondernemingsplan ...................................................................................................... 6
Deelopdracht: Algemeen ............................................................................................................................................ 6
Deelopdracht: het verzorgingsgebied ........................................................................................................................ 6
Deelopdracht: Wettelijke en maatschappelijke kaders. ........................................................................................... 7
Deelopdracht: Kansen en bedreigingen verzorgingsgebied ..................................................................................... 8
Deelopdracht: Keuze voor de bedrijfsontwikkeling op lange en korte termijn ........................................................ 8
Deelopdracht: Trends en ontwikkelingen .................................................................................................................. 9
Deelopdracht: Plaats ................................................................................................................................................10
Deelopdracht: Prijs....................................................................................................................................................10
Deelopdracht: Product..............................................................................................................................................10
Deelopdracht: Promotie ...........................................................................................................................................11
Deelopdracht: Personeel ..........................................................................................................................................12
Slot opdracht 1 ..........................................................................................................................................................12
Opdracht 2: Treft voorbereidingen voor het starten van een onderneming ......................................................... 12
Deelopdracht: Bepaal de rechtsvorm ......................................................................................................................12
Deelopdracht: Bedrijfspand ......................................................................................................................................13
Deelopdracht: Persoonlijk netwerk ..........................................................................................................................13
Deelopdracht: Kamer van koophandel ....................................................................................................................14
Deelopdracht: Gemeente .........................................................................................................................................14
Deelopdracht: Belastingdienst .................................................................................................................................14
Deelopdracht: Bank ..................................................................................................................................................15
Deelopdracht: KHN ...................................................................................................................................................15
Deelopdracht: Planning ............................................................................................................................................16
Slot opdracht 2 ..........................................................................................................................................................17
Opdracht 3: Maakt marktanalyse .......................................................................................................................... 17
Deelopdracht: SWOT-Analyse ..................................................................................................................................17
2
, Wine & Dine
Deelopdracht: Doelgroep bepaling ..........................................................................................................................18
Deelopdracht: Concurrentieanalyse.........................................................................................................................19
Deelopdracht: Ontwikkelingen en innovaties ..........................................................................................................20
Deelopdracht: Signaleert verbetermogelijkheden ...................................................................................................21
Deelopdracht: Belang marktanalyse........................................................................................................................21
Deelopdracht: Conclusie marktanalyse ...................................................................................................................22
Deelopdracht: Inspelen op kansen en bedreigingen verzorgingsgebied ................................................................22
Slot opdracht 3 ..........................................................................................................................................................22
Opdracht 4: Bepaalt inkoop- en voorraad beleid .................................................................................................. 23
Deelopdracht: Leverancierskeuze ............................................................................................................................23
Deelodpracht: Het inkoopproces..............................................................................................................................25
Deelopdracht: Het inkoop- en voorraad beleid .......................................................................................................26
Deelopdracht: Het inkoop- en voorraadbeleid (vervolg).........................................................................................28
Slot opdracht 4 ..........................................................................................................................................................29
Opdracht 5: Stelt financieel beleid vast en bepaald de verkoopprijs. .................................................................... 29
Deelopdracht: kostprijs en verkoopprijs. .................................................................................................................29
Deelopdracht: Bezoekersaantallen ..........................................................................................................................33
Deelopdracht: Gemiddelde besteding .....................................................................................................................34
Deelopdracht: Omzetbepaling .................................................................................................................................35
Deelopdracht: Inslag en brutowinst .........................................................................................................................36
Deelopdracht: Investeringsbegroting ......................................................................................................................38
Deelopdracht: Financieringsbegroting ....................................................................................................................38
Deelopdracht: liquiditeit ...........................................................................................................................................40
Deelopdracht: Solvabiliteit .......................................................................................................................................40
Deelopdracht: Exploitatiebegroting voor 2 jaar ......................................................................................................41
Deelopdracht: Toelichting personeelskosten ...........................................................................................................42
Deelopdracht: Toelichting huisvestiging kosten ......................................................................................................43
Deelopdracht: Toelichting transportkosten .............................................................................................................43
Deelopdracht: Toelichting promotiekosten .............................................................................................................43
3
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