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Scriptie Branchewerkstuk Albert Heijn, Kerntaak 4 $11.24
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Scriptie Branchewerkstuk Albert Heijn, Kerntaak 4

1 review
 124 views  4 purchases
  • Course
  • Branchewerkstuk, Kerntaak 4
  • Institution
  • ROC Horizon College

Mijn branchewerkstuk gaat over Albert Heijn. Voor mijn verslag heb ik een 8,1 gehaald. Ik heb in mijn verslag alle punten duidelijk en uitgebreid uitgewerkt. Alle nodige informatie is erin te vinden

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Document information

  • July 13, 2022
  • 21
  • 2021/2022
  • Thesis
  • Meneer muilwijk
  • Unknown

Subjects

  • albert heijn
  • branchewerkstuk
  • verkoopcijfers
  • imago onderzoek
  • swot
  • commercieel beleid
  • financieel beleid
  • confrontatiematrix
  • activiteitenplan
  • bedrijfsplan

Written for

  • ROC Horizon College
  • Detailhandel, Filiaalmanager, Manager Retail En Verkoopspecialist
  • Branchewerkstuk, Kerntaak 4
All documents for this subject (2)

1  review

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By: teunverresen • 1 year ago

Seller

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amberbelleman

Reviews received

Content preview

Manager retail

Proeve van bekwaamheid Kerntaak 4

“Voert beleid van de organisatie uit”



Examenopdracht 1

“Opstellen van een bedrijfsplan en activiteitenplan”

(Werkproces 1, 2 & 3)




1

,Table of Contents
Inleiding..................................................................................................................................................4
Hoofdstuk 1............................................................................................................................................5
Leiding geven en ik.............................................................................................................................5
De organisatie zelf..............................................................................................................................5
Missie en visie.....................................................................................................................................5
Duurzaam ondernemen......................................................................................................................6
Innovatief ondernemen......................................................................................................................6
Het bedrijf...........................................................................................................................................6
Conclusie.............................................................................................................................................7
Hoofdstuk 2............................................................................................................................................8
Onderzoek...........................................................................................................................................8
Resultaat............................................................................................................................................8
Conclusie.............................................................................................................................................9
Hoofdstuk 3..........................................................................................................................................10
DESTEP-analyse................................................................................................................................10
Directe concurrenten........................................................................................................................11
Indirecte concurrenten......................................................................................................................11
Conclusie...........................................................................................................................................12
Hoofdstuk 4.........................................................................................................................................13
Commercieel beleid..........................................................................................................................13
Retailmix...........................................................................................................................................13
Assortiment......................................................................................................................................14
Klanten.............................................................................................................................................14
Marktpositie.....................................................................................................................................14
Belangrijkste sterkte en zwakte punten............................................................................................15
Belangrijkste sterkte en zwakte punten............................................................................................15
Conclusie...........................................................................................................................................15
Hoofdstuk 5..........................................................................................................................................16
SWOT-analyse...................................................................................................................................16
Confrontatiematrix...........................................................................................................................16
Conclusie...........................................................................................................................................17
Hoofdstuk 6..........................................................................................................................................18
SMART-methode lange termijn.........................................................................................................18

2

, Hoofdstuk 7..........................................................................................................................................20
Verwijzingen.........................................................................................................................................21




3

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