Summary

Volledige samenvatting van reclame

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14-07-2022

Written in

2021/2022

samenvatting met alles in van reclame.

Institution

Course

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rEclAmE

2021-2022 jens swaels cmoB

, onderzoek

Doelgroep

Doelstellingen

Strategie mbt de boodschap

Media strategie (dekking,
strategie frequentie, timing, type, ...)

Budget

, Taktiek mbt de boodschap
(creatief concept, uitwerking,
uitvoering)

taktiek

Media-selectie: individuele
media, inschakelvariabelen

Markt impact

Metingen

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Written for

Institution: Arteveldehogeschool (Artevelde)
Study: Grafische En Digitale Media
Course: Reclame

All documents for this subject (2)

Document information

Uploaded on: July 14, 2022
Number of pages: 27
Written in: 2021/2022
Type: Summary

Subjects

marketing
kotler
marketingmix
communicatiemix
consumentengedrag
reclamecampagne
doelgroep
doelstellingen
franzen
mediaselectie
cim

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jensswaels Arteveldehogeschool

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Volledige samenvatting van reclame

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