Unit 17 - Digital Marketing Learning Aim 2022 (Distinction Achieved)
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Course
Learning Aim A - Digital Marketing
Institution
PEARSON (PEARSON)
Pearson BTEC Level 3 National Extended Diploma in Business, Unit 17 - Digital Marketing Learning Aim A (Distinction Achieved). The digital marketing essay’s high quality, well structured and easy to read with subheadings, appropriate images, links and references. Using this assignment with a prof...
pearson btec level 3 national extended diploma in business
examine the role of digital marketing within the broader marketing mix
unit 17 learning aim a digital marketing
Written for
BTEC
PEARSON (PEARSON)
Extended Diploma in Business
Learning Aim A - Digital Marketing
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P1 – To begin with businesses have been using traditional marketing for years to generate brand
awareness and loyal customers for their products and services, and to earn a substantial revenue.
Traditional marketing refers to any marketing that is not online. Printing advertising campaigns used
in magazines and newspapers, for instance, are traditional forms of marketing. To clarify the terms,
print ads in newspapers and magazines are examples of traditional marketing. Mailbox flyers and
commercials on television, radio, and billboards are examples of other types of advertising.
The role of posters
The purpose of a poster is to communicate a message to a moving audience. It should be visually
appealing, as well as insightful. Posters are used for a variety of purposes. For instance, marketers
today use posters as a cheap alternative strategy to market your business and to make a visual
impression on potential buyers. They are used to advertise events, musicians, films, and protesters.
It offers continuous brand awareness. As a result of the strategy, a wide audience can be reached,
especially in heavily trafficked areas where a lot of people are likely to see it.
The role of flyers
Flyers are an efficient and inexpensive approach to inform bystanders about your services and
product. It is an effective way of spreading out more information about your services and products
to people on the street. A flyer is an effective approach to quickly capture and persuade a potential
consumer. They are used by well-established companies, like Domino's Pizza to promote vouchers
and exclusive offers, to capture the hearts of the community and to gain potential customers.
The role of newspaper advertising
Small businesses rely on the advertising department of newspapers to market their products and
services. Newspaper companies place print advertisements with advertisers for two reasons: to
promote the name and image of the newspaper to the public, and to keep advertisers interested by
appealing to them to place ads.
The role of leaflets
The purpose of a leaflet is to generate attention and direct people to your store or website. A
leaflet's purpose is to provide precise information in a small amount of space. Leaflets are frequently
used to persuade readers on a certain topic. Businesses use it to market their products and services.
Leaflets are utilised by established businesses and start-ups to inform customers about new stores,
remarkable offers, and events.
The role of billboards
A billboard's purpose is to disrupt as many people as possible, to raise awareness rather than effect,
and to broadcast rather than interact.
In digital marketing, electronic devices are used to communicate promotional messaging and to
measure the effectiveness of messages through the customer’s journey. This refers to the use of
computer, tablet, and phone-based marketing campaigns. Marketing done digitally is often
compared to the traditional methods, such as magazine ads, billboards, and direct mail. Amongst
many forms of online advertising, you will find video, display ads, search engine marketing and paid
social advertising. Surprisingly, Television is categorised under traditional marketing, despite its rapid
growth over the years.
, The social media platform that allows you to
send photos, videos, and messages that are
only viewable for a brief period. The photo,
video or message automatically deletes once
the recipient opens it. Snapchat is used for
sending messages to people, you would not
send to in another app, such as WhatsApp.
It is also a fun messaging app since you can
take a photo or a short video, then add a
caption, draw, or apply a filter to it, and then
send the finished product, which is known as a
snap, it disappears after a day.
TikTok is a 15-second video-sharing app that
allows people to make and share videos on any
subject, like “Cheesecake.” It is currently a
trending hashtag with over 2.4B views of
people trying to learn how to make a
cheesecake.
The app’s used by several celebrities, like
Jimmy Fallon, that likes and uses the app. This
has contributed towards TikTok’s popularity.
The app’s well known for lip-syncing, singing,
and dancing. It enables users to create and
share creative videos.
It is the largest online professional network in
the world. It can help you find the perfect job.
LinkedIn can help you network and find an
illustrious career opportunity.
Twitter is a social media and news platform
where people can send and receive short
messages known as tweets. Tweeting is the
process of sending short messages to anyone
who follows you on Twitter in the hopes that
your comments will be useful and interesting
to others that follow you on Twitter.
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