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OE10a: Financiële Rapportages (CIJFER 8,8)
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  • Course
  • OE10a: Financiele Rapportages (OE10)
  • Institution
  • Hogeschool InHolland (InHolland)
  • Book
  • De financiële functie: Integrale bedrijfsanalyse

Tentamen studieboek Financieel management - Integrale bedrijfsanalyse van Henk Schilstra, Henk Schilstra - ISBN: 9789001889104, Druk: 5, Uitgavejaar: - (Cijfer 8,8)

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  • July 16, 2022
  • 56
  • 2018/2019
  • Exam (elaborations)
  • Questions & answers

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  • business studies

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  • Hogeschool InHolland (InHolland)
  • Business Studies
  • OE10a: Financiele Rapportages (OE10)
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Hogeschool Inholland


ORDINA
Integrale bedrijfsanalyse

, OE10A Financiële Rapportages Ordina N.V.




OE10A Financiële Rapportages




Hogeschool Inholland Haarlem

Onderzoek in het kader van beroepsproduct thema 2, Business Economics, propedeuse.
Opleiding: Bachelor Business Studies, Bedrijfseconomie en Accountancy




Klas: BS104
Studenten: Okan Topuz – 633411 | Tim Teeven - 633858 | Mustafa Urfali - 634928
Opdrachtgever: Hogeschool Inholland Haarlem
Begeleiding: Dhr. H. Schilstra
1
Datum: 27-01-2019

,OE10A Financiële Rapportages Ordina N.V.




Samenvatting
In dit rapport is het bedrijf Ordina geanalyseerd. Het rapport is opgedeeld in vijf hoofdstukken.

In het eerste hoofdstuk wordt gekeken naar het profiel van het bedrijf, wat voor soort bedrijf is het,
wat doen zij en waar opereren zij. In het tweede hoofdstuk zijn er veelal cijfers te zien dit komt
omdat hierin de punten zoals solvabiliteit, rentabiliteit en voorraaddagen worden behandeld. In het
derde hoofdstuk is er een forecast gemaakt voor Ordina van de boekjaren 2018 en 2019, per
paragraaf in is er beschreven hoe wij aan de voorspellingen zijn gekomen. In hoofdstuk vier is er een
SWOT-analyse gemaakt voor Ordina. Eromheen worden eerst de huidige strategie, de externe issues,
worden de sterke en zwakke punten beschreven en weergegeven in een confrontatiematrix,
vervolgens worden de kansen en bedreigingen geïdentificeerd, wat de mogelijke opties zijn om door
te groeien als Ordina en op welke zwaktes en sterktes zij beter kunnen inspelen. Tot slot wordt er
aan het eind een advies gegeven over beleggen in aandelen van Ordina op de korte en lange termijn
en een schatting gedaan of het bedrijf dit jaar winst of verlies zal maken. Verder bevindt zich in de
bijlage zich het document met de forecasting.




2

, OE10A Financiële Rapportages Ordina N.V.




Inhoudsopgave
SAMENVATTING..................................................................................................................................................................2
INLEIDING RAPPORT........................................................................................................................................................5
1. PROFIEL VAN DE ONDERNEMING............................................................................................................................6
1.1 INLEIDING........................................................................................................................................................................................... 6
1.2 ASHRIDGE MISSION MODEL..............................................................................................................................................................7
1.3 STAKEHOLDERS ANALYSE................................................................................................................................................................ 9
1.4 KRACHTENVELD ANALYSE...............................................................................................................................................................9
1.5 CONCLUSIE....................................................................................................................................................................................... 10
2. BEDRIJFSANALYSE......................................................................................................................................................12
2.1 FUNDAMENTELE ANALYSE............................................................................................................................................................ 12
2.1.1 Solvabiliteit............................................................................................................................................................................... 12
2.1.2 Liquiditeit.................................................................................................................................................................................. 13
2.1.3 Rentabiliteit.............................................................................................................................................................................. 14
2.1.4 Activiteit kengetallen........................................................................................................................................................... 16
2.1.5 Werknemerskengetallen..................................................................................................................................................... 18
2.1.6 Omgevingsanalyse................................................................................................................................................................. 19
2.1.7 Dupont chart............................................................................................................................................................................ 23
2.1.8 Beleggingskengetallen......................................................................................................................................................... 25
2.2. OMZET- EN WINSTANALYSE.........................................................................................................................................................27
2.2.1 Geografische spreiding........................................................................................................................................................ 27
2.2.2 Verdeling naar activiteiten................................................................................................................................................ 28
2.2.3 Verdeling naar distributiekanalen................................................................................................................................. 29
2.2.4 Portfolio-analyse.................................................................................................................................................................... 29
2.3 BEDRIJFSTAKLEVENSCYCLUS........................................................................................................................................................ 30
3. FORECASTING...............................................................................................................................................................31
3.1 INLEIDING........................................................................................................................................................................................ 31
3.2 TOP DOWN FORECASTING............................................................................................................................................................. 31
3.2.1 Omzetprognose....................................................................................................................................................................... 32
3.2.2 Externe kosten......................................................................................................................................................................... 32
3.2.3 Personeelslasten..................................................................................................................................................................... 33
3.2.4 Balanstotaal............................................................................................................................................................................. 34
3.2.5 Vaste en vlottende activa.................................................................................................................................................... 35
3.2.6 Afschrijvingen.......................................................................................................................................................................... 35
3.2.7 Solvabiliteit............................................................................................................................................................................... 36
3.2.8 Overige posten resultatenrekening................................................................................................................................ 37
3.2.9 Debetzijde balans................................................................................................................................................................... 38
3.2.10 Creditzijde balans............................................................................................................................................................... 39
3.2.11 Resterende voorspellingen.............................................................................................................................................. 40
................................................................................................................................................................................................................... 40
................................................................................................................................................................................................................... 40
................................................................................................................................................................................................................... 40
3.3 FINETUNING VAN DE FORECAST...................................................................................................................................................41
3.4 CONCLUSIE....................................................................................................................................................................................... 42
4. SWOT ANALYSIS..........................................................................................................................................................43
4.1 HUIDIGE STRATEGIE....................................................................................................................................................................... 43
4.2 EXTERNE ISSUES............................................................................................................................................................................. 44

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