Exam (elaborations)
OE101 Marketing Contexts (GRADE 8.0)
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Exam of 38 pages for the course OE101 Marketing Contexts at InHolland (Digit: 8.0)
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OE101 - Marketing ContextsCourse: OE101 - Marketing Contexts
Location: Hogeschool Inholland Haarlem
Class: HABSMAVT3B
Date: 11-05-21
Authors:
Thom Brouwer - 625591
Okan Topuz - 633411
,OE101 - Marketing Contexts
Course: OE101 - Marketing Contexts
Hogeschool Inholland Haarlem | Business Studies | HABSMAVT3B
Date: 11-05-21
Assessor:
Erno Pickee
Authors:
Thom Brouwer - 625591
Okan Topuz - 633411
,Table of contents
Foreword 5
Summary 6
Chapter 1 - Introduction 7
1.1 Introduction to the company 7
1.2 Introduction to the report 8
Chapter 2 - Branche 9
2.1 General information branche 9
2.2 Interviews with company manager and field expert 10
Chapter 3 - Internal Analysis 13
3.1 Target audience 13
3.2 Positioning 13
3.3 Marketing-mix 14
3.4 Abell-model 14
3.5 Conclusion 15
3.6 Advice 15
Chapter 4 - Trends & Developments 17
4.1 Developments 17
4.2 Trends 17
4.3 Innovation within Esports 18
4.4 Conclusion 18
4.5 Advice 19
Chapter 5 - CSR & Ethics 20
5.1 Corporate social responsibility (CSR) 20
5.2 Ethical issues within esports 20
5.3 Sustainable Development Goals (SDG) 21
5.4 Conclusion & advice 21
Chapter 6 - Business Models 22
6.1 Three examples of interesting models 22
6.2 Identifying the best key success factor 24
6.3 Conclusion & advice 25
Chapter 7 - Organisational Structure & Culture 26
7.1 Organisational structure 26
7.2 Organisational characteristics 27
7.3 Business processes 28
7.4 Conclusion 28
7.5 Advice 28
Chapter 8 - Business Process 29
8.1 Provide a value stream map for the organisation. 29
8.2 Which processes are key to the performance of the organization? 30
, 8.3 Conclusion & advice 30
Chapter 9 - Marketing & Branding 31
9.1 Brand value 31
9.2 Brand positioning 31
9.3 Communication with target groups and stakeholders 32
9.4 Conclusion & advice 33
Advice 34
Bibliography 37
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