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Resources and Competitive advantage
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Definition of competitive advantage, entrepreneur's formula, cost and differentiation advantage, categories of resources.
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4. Resourceslunedì 27 settembre 2021 09.05
In order to carry out activities we need resources, with the role of inputs.
COMPETITIVE ADVANTAGE
Theoretical model of the entrepreneur formula: a way to show the business mo
makes money). Made by 3 main factors:
1. market segment ( i need to satisfy a need)= i need to identify the costume
business to end consumers), i have to include the channels we are going to
costumers
2. Product system = including the service companies (bank); it's about how w
what i serve to the costumer. I concentrate on tangible factors (phisical ch
elements (what assistance do i give?), connected services, terms of transa
payments)
3. Resources and activities = behind the scenes of the business model (the in
a company to be in the market): entrepreneurial team, activities, main res
Non-core investement: a choice the company make to monetize the surplus, en
Service business: • Core service
• Peripheral services (ex. Assurance provided by the Bank)
• Terms of transaction
The intreprene.. Formula is a mirror of the action, strategy that a company has t
success. With the obj to beat the competitors.
1. Key success factors: the key expectations of my costumers, the rules of the
variable to the company. It influences the product system
2. Competitive advantage: the capability that our company has to distinguish
companies. It will allow me to addres better the costumers ---> COMPETIT
3. The resources: the resources upon which the competitive advantage has b
Ex. GAI a company that produces machines to fill the bottles of wine. It's a b to b
small and medium companies. They are world leaders in this field.
Market • Key success factors:
segment: • Reliability
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