Class notes
HC 9
- Course
- Institution
Collegedictaat van 6 pagina's voor het vak Organisatieleer aan de UVT (Hoorcollege 9)
[Show more]
1 review
By: hcie • 7 year ago
Seller
Followcelinevv
Reviews received
Content preview
9-11-2015Organisatieleer en -strategie
voor Ondernemingsrecht
College 9
Organisatiestrategie: competitive
strategy en corporate strategy
Onderwerpen
• Wat is strategie
• Strategische planning
• Bijdrage van economische organisatietheorie
– Bijdrage aan formuleren van competitve strategy
• Rentabiliteit van de bedrijfstak
• Rentabiliteit van de eigen onderneming
– Kostleiderschap
– Productdifferentiatie
– Bijdrage aan bepalen van corporate strategy
• Bepalen portfolio multibusiness firm (bedrijftak en landen)
• Bepalen via eigen organisatie (U-form, M-form of markt of hybrid)
Het strategisch planningsproces
Formuleren van
de doelstellingen
Analyse van Analyse van sterke
de omgeving en zwakke punten
Formuleren BU strategie
Formuleren concernstrategie
Implementeren
Evaluatie
1
, 9-11-2015
Niveaus strategieformulering
CORPORATE
Hoofdkantoor
STRATEGY
DIVISION
STRATEGY? Divisie A Divisie B
COMPETITIVE
Inkoop Productie Verkoop
STRATEGY
Competitive strategy
Omgevingsanalyse
• Structure-conduct-performance paradigma:
– De kenmerken van de bedrijfstak bepaalt het gedrag (strategie) van
ondernemingen in die bedrijfstak hetgeen direct van invloed is op de
rentabiliteit van de bedrijfstak
– Omgevingsanalyse
• Functie: signaleren van kansen en bedreigingen in de
bedrijfstak
• Algemene omgeving vs. taakomgeving (bedrijfstak is
onderdeel van taakomgeving)
• Dominante paradigma gedurende de 80’er jaren in strategisch
management
• Winstgevendheid primair bepaald door:
– (Positionering in) bedrijfstak
– Analyse van concurrentiepositie in bedrijfstak
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller celinevv. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.21. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52355 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now