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HC 9
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Collegedictaat van 6 pagina's voor het vak Organisatieleer aan de UVT (Hoorcollege 9)
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By: hcie • 6 year ago
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9-11-2015Organisatieleer en -strategie
voor Ondernemingsrecht
College 9
Organisatiestrategie: competitive
strategy en corporate strategy
Onderwerpen
• Wat is strategie
• Strategische planning
• Bijdrage van economische organisatietheorie
– Bijdrage aan formuleren van competitve strategy
• Rentabiliteit van de bedrijfstak
• Rentabiliteit van de eigen onderneming
– Kostleiderschap
– Productdifferentiatie
– Bijdrage aan bepalen van corporate strategy
• Bepalen portfolio multibusiness firm (bedrijftak en landen)
• Bepalen via eigen organisatie (U-form, M-form of markt of hybrid)
Het strategisch planningsproces
Formuleren van
de doelstellingen
Analyse van Analyse van sterke
de omgeving en zwakke punten
Formuleren BU strategie
Formuleren concernstrategie
Implementeren
Evaluatie
1
, 9-11-2015
Niveaus strategieformulering
CORPORATE
Hoofdkantoor
STRATEGY
DIVISION
STRATEGY? Divisie A Divisie B
COMPETITIVE
Inkoop Productie Verkoop
STRATEGY
Competitive strategy
Omgevingsanalyse
• Structure-conduct-performance paradigma:
– De kenmerken van de bedrijfstak bepaalt het gedrag (strategie) van
ondernemingen in die bedrijfstak hetgeen direct van invloed is op de
rentabiliteit van de bedrijfstak
– Omgevingsanalyse
• Functie: signaleren van kansen en bedreigingen in de
bedrijfstak
• Algemene omgeving vs. taakomgeving (bedrijfstak is
onderdeel van taakomgeving)
• Dominante paradigma gedurende de 80’er jaren in strategisch
management
• Winstgevendheid primair bepaald door:
– (Positionering in) bedrijfstak
– Analyse van concurrentiepositie in bedrijfstak
2
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