Question type: Multiple Choice
1) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.1 Describe some common misco...
test bank for applied marketing 1st editiontest bank for applied marketing 1st editiontest bank for applied marketing 1st editiontest bank for applied marketing 1st editiontest bank for applied market
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Test Bank for Applied Marketing 1st Edition
Padgett
1) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
2) Marketing is best described as what?
a) Sales
b) Advertising
c) Managing exchanges
d) Creating needs and wants
Answer: c
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.2 Provide an accurate definition of marketing.
Section Reference 1: Marketing Defined
Standard 1: AACSB || Communication
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
, Answer: d
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
Answer: a
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
5) At a minimum, what percentage of new products fail?
a) 80%
b) 50%
c) 35%
d) 10%
Answer: c
Difficulty: Easy
Bloomcode: Knowledge
Learning Objective 1: 1.2 Provide an accurate definition of marketing.
Section Reference 1: Marketing Defined
Standard 1: AACSB || Communication
6) Which is identified as the foundation for the marketing plan?
a) Target market segmentation
b) Market research
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