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HCS 498 - Week 3: SWOT Analysis. Study Guide.
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HCS 498 - Week 3: SWOT Analysis. Study Guide.
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Week 3: SWOT Analysis for Phoenix HospitalReview the SWOT Analysis PowerPoint® prior to completing this assignment.
Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to
generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.
• Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the
hospital, aging building, and availability of financial resources).
• Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a
competitor hospital opening two physician practices in your market).
Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the
following in your SWOT analysis:
• A list of perceived strengths, weaknesses, opportunities, and threats
o At least 3 items in the SWOT analysis must be related to technology, regulatory, and
financials.
o You have been provided one section for each SWOT area. If you would like to add
additional items to SWOT sections, please add additional line items to the table.
• An analysis of the information from the strategic decision-making scenario that supports the
SWOT analysis items
Note: Think ahead in your assignments regarding how your items in the SWOT analysis will translate to
objectives and strategies in Week 4. For example, a weakness like “Limited registered nurse staffing in
several departments” might translate to an objective of “Increase RN staff by 15 nurses within first 6
months.” The strategy for this objective might be “Job fair at the state nursing convention will increase
interest and awareness of opportunities at Phoenix Hospital.”
Table 1: SWOT Analysis
Perceived strength (internal) Perceived weakness (internal)
,Aggressive quality management program Aging equipment
Perceived opportunity (external) Perceived threat (external)
Increased patient load Revenue loss
Analysis of existing technology information from the Phoenix Hospital strategic decision-making
scenario. Include the following in your analysis:
• Analyze existing technology information.
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