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COM3701 ASSIGNMENT 1 SEMESTER 1 FOR 2022
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COM3701 ASSIGNMENT 1 SEMESTER 2 .. 2022.For moreassignments relating to different fields of modules and
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, QUESTION 1
CuppaJoe is a ground coffee supplier and manufacturer that has a
reputation for ethically sourcing coffee from sustainable farms. You are
the marketing manager of CuppaJoe and you are expected to launch a
marketing campaign for a new range of ground coffees to the local
market.
1.1 In your own words, explain what marketing management is.
(5)
Marketing management is a process of managing the marketing aspects,
setting the goals of a company, organizing the plans step by step, taking
decisions for the firm, and executing them to get the maximum turn over by
meeting the consumers' demands.Taking for a example Cuppajoe will
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