Exam (elaborations)
The Open University BUSINESS BUSINESS B207 Usingconceptsandtheoriesfrom Block 1, explore how themarketingand operations functions are integrated at IKEA. You should consider what might be some...
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Using concepts and theories from Block 1, explore how the marketing and operations functions are integrated at IKEA. You should consider what might be some of the challenges IKEA faces in maintaining a consistent and integrated business strategy. Comments (6)
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