P7 carry out follow-up activities after a business event
M3 evaluate how a business event can inform future planning.
P8 review the success of the business event.
D1 evaluate the management of a business event making recommendations for future improvements
P7: carry out follow-up activities after a business event
P8: review the success of the business event.
M3: Evaluate how a business event can inform future planning
D1: Evaluate the management of a business event making recommendations for future
improvements.
INTRODUCTION
This assignment focuses on the event that took place and will evaluate the planning process
of the event, during the event and the activities that took place after the event. The venue
selection will also be analyzed as well the team work. Furthermore, marketing and the
feedback received from the customers will be analyzed as well.
PLANNING
The planning process that occurs before every events last details have been finalized
and is ready for the road, is considered the most hectic stage when preparing for an event.
This is because of the major decisions that are to be made to ensure that everything that is
required at the event is delivered. Event planners must ensure that they pay keen attention
to every component during the planning process and that they have the necessary
information required to guarantee a successful event.
When planning for the Charity Event to raise money for Age UK, the class was
divided into groups, in which each group would plan various ways in which money could be
raised using a stall. Within my group, an overall budget of £25 was set, in which each
member would spend £5 each. Beforehand, it was brought to our attention that one of the
group members would not be able to attend, which pushed other group members to spend
more than what they had expected in order to reach the £25 budget that was set, to ensure
that costs of the products that would be sold was covered.
After discussing the budget, the next decision that had to be made was the products
that would be sold to the public in order to gain sales. In order to do so, we would have to
determine what is most likely to be bought by the students and faculty within the college
which would be our target audience (a group of persons in which we are aiming to attract).
We decided this by assessing the products that were currently being sold in college as well
as the prices for them. This information would help, by enabling us to select the best
products which would be products that are not being sold in the college and if similar
products would be sold, we would be able to select a price to ensure that our competition
within the college did not have any influence on our sale. The products that we decided to
sell was American Sweets, Krispy Kreme Doughnuts and Fanta Drinks. We were now able
to decide which group member would purchase the various products and when they would
buy each product. The American Sweets would be bought beforehand since they do not
spoil easily. On the other hand, the doughnuts would be purchased on the day of the event
to ensure that they were fresh for the customers as well as the Fanta Drinks.
A risk assessment was created to analyze and evaluate the event venue. This sheet
would help us to take the necessary precautions if any hazards were to occur so that we
would be able to solve them as quickly as possible before they caused any harm to not only
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Sheyy01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $50.49. You're not tied to anything after your purchase.
