Essay
Unit 29 - Understanding Retailing D2
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D2 assess the impact of different sales techniques and customer service in a selected organisation.
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Unit 29: Understanding RetailingD2: assess the impact of different sales techniques and customer service in a
selected organization.
Introduction
This assignment focuses on the different techniques and customer service done by
Tesco and how this has an impact on their organization. Furthermore, it will explain
how these sales techniques and customer services helps the business to accomplish
its goals.
Tesco Sales Techniques
These are the methods used by Tesco to ensure that they gain sales and that the
customer service provided for customers are effective and efficient. These
techniques include;
Online shopping, home delivery
Click and collect
Tesco Clubcard rewards
Free gifts
Point of Sale Materials
Social Media Platforms
Customer Service
Online Shopping and Home Delivery
Many grocery stores do not offer this option causing most persons to go in store to
purchase the items of their choice. However, for Tesco, you can shop from the
comfort of your own home and also get these items delivered to your home. They
also make this process easy with four simple steps. Sign in > Book a slot > Shop >
Get your shopping. Online shopping is very helpful for customers who are busy or
don’t have the travel arrangements needed to get to the store. Shopping online also
prevents waiting in long lines if the store is busy that day. Customers can also shop
anywhere at any time once they have an internet connection. Online shopping
further allows Tesco to be able to reach customers that are not local or in reach of a
Tesco Supermarket.
Online shopping as a sales technique has an impact on the Tesco organization in a
few ways. Firstly, online shopping opens the doors for more customers. This is
because, technology has greatly impacted society and therefore persons prefer this
way because it is easier and quicker. The Tesco website has everything categorized
as they would in store having different aisles, however, the Tesco supermarket
cannot all a favourites section that allows you to add your favourite items, making it
easier to find and the Tesco supermarket does not have a search button allowing you
to find items quicker. Tesco online shopping allows you to do this which is why most
customers prefer this method of shopping. This allows them to get more customers
because there is another option to shopping. Online shopping also limits the amount
of persons who are in store waiting to check out their items. This will prevent Tesco
from having frustrated customer because of a long wait line and allow Tesco to keep
the in store customers happy.
Click and Collect
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