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Moduleopdracht Statistiek en onderzoek 8!
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Moduleopdracht Statistiek en onderzoek jaar 2020 Cijfer 8
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Naam:Datum: juli 2020
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Opleidingsinstituut: Markus Verbeek Praehep
Opleiding: HBO SPD propedeuse
Module: Statistiek en onderzoek
,Voorwoord
Met groot genoegen wil ik aan u dit onderzoeksrapport “Omzetontwikkeling binnen X IT Bedrijf”
presenteren. Dat geschreven is ten behoeve van de moduleopdracht voor het vak Statistiek en
Onderzoek, deze module is een onderdeel van de opleiding SPD Bedrijfsadministratie aan Markus
Verbeek.
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Via deze weg wil ik graag mijn mentor en de directie van het X IT bedrijf bedanken die een enorme
steun aan kennis en informatie brachten om dit onderzoek correct en juist uit te voeren.
Veel leesplezier toegewenst!
2
, Inhoud
Voorwoord.............................................................................................................................................. 2
Samenvatting ........................................................................................................................................ 4
1.Inleiding ............................................................................................................................................... 5
1.1 Aanleiding en achtergrond .................................................................................................. 5
1.2 Organisatiebeschrijving ....................................................................................................... 5
1.3 Probleemdefinitie en doelstelling........................................................................................ 5
1.4 Centrale onderzoeksvraag en deelvragen ........................................................................ 5
1.5 Leeswijzer .............................................................................................................................. 6
2. Theoretische kader .......................................................................................................................... 6
3. Methode ............................................................................................................................................. 7
3.1 Types onderzoek........................................................................................................................ 7
3.2 Beschrijvend onderzoek/ Kwalitatieve methode.................................................................... 7
3.3 Beschrijvend onderzoek/ Deskresearch/Kwantitatieve methode ....................................... 7
3.4 Toetsend onderzoek/ Kwantitatieve methode ....................................................................... 8
4. Resultaten onderzoek...................................................................................................................... 8
4.1 Omzet binnen het X IT bedrijf .................................................................................................. 8
4.2 Omzetvergelijking met CBS-indexcijfers ................................................................................ 9
4.3 Duur van de klantrelatie ............................................................................................................ 9
5. Conclusie ......................................................................................................................................... 10
5.1 Onderzoeksvraag en deelvragen .......................................................................................... 10
5.2 Omzet intern ............................................................................................................................. 11
5.3 Omzet in de branche ............................................................................................................... 11
5.4 Duur van de klantrelatie .......................................................................................................... 11
6. Aanbevelingen en discussie ......................................................................................................... 11
Literatuurlijst ........................................................................................................................................ 12
Bijlage 1: Interviewgids voor semigestructureerd interview ......................................................... 13
Bijlage 2: Beschrijvend onderzoek ................................................................................................... 15
Bijlage 3: Toetsend onderzoek/ t-toets ............................................................................................ 17
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