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Notities Gastspreker Marketingcommunicatie
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Gastspreker marketingcommunicatieRollen reclamebureau
Strategen: onderzoekt huidig gedrag en gewenst gedrag van de mens en
hoe we die kunnen beïnvloeden
Accounts: zorgen ervoor dat alles vlot verloopt
Creatieven
LDV United : focussen op Belgische markt
Mix van commerciële organisatie’s en vzw/ overheidsinstellingen
Opdracht communicatie werken met mensen en hen anders doen handelen
Communicatie gaat niet over instagram, e-mail of kliks maar vooral de mens
wat motiveert de mens om te klikken op dat ene TIKTOK- filmpje (wat blijft er
hangen bij mensen)
Iets dat nooit verandert: de mens
= hoe beter dat je mens kent hoe beter je aan marketingcommunicatie kan doen
Shreddies: voorbeeld van menselijkheid
Mensen zijn niet echt redelijk
ALDI: kwaliteit bewijzen RATIONEEL
Wat spreekt mensen aan?
Relevante communicatie dat niet onderscheidend is = informatie over iets
CASE 1: De Vos Lemmens
EFFIE AWARDS: uitleggen van begin- en eindgedrag hoe je de communicatie
hebt toegepast
CASE 2: gaat niet over verkopen maar gedragsverandering
CASE 3: stimuleren van borstvoeding
CASE 4: recruteringscommunicatie nieuwe mensen zoeken dus menselijkheid
moet centraal staan
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