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6 A's of Event Planning
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Learn what the 6 A's are to find out the secrets to a successful event.
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6s A’s in event planning1. Anticipation
2. Arrival
3. Atmosphere
4. Activity
5. Appetite
6. Amenities
Anticipation
Something got look forward to
Announcement of the event
- set the stage
Invitations, notices, brochures, publicity, advertising, promotion, social media?
Trying to create interest or “market the experience
What motivates the guest?
Arrival
Once someone decodes to attend
- tickets purchased, schedules established, reservations are made
Transportation
- travel across town? Around the world
- How can you improve the experience
Need to know who is attending
Arrival patterns need to be taken
Atmosphere
Physical needs
- audiovisual, Heston and cooling, decor/props, flowers, furnishing, toilet facilities, staging,
tables:chairs, etc.
The venue
- embraces the environment or transform the event space
Event site selected should fit the character of the event as the well as the character of the
host/client
Urban?Rural
Budget plays a part
Activity
Auctions, competitions, discussions, eating and drinking, photo booth, robots, tours, live
entertainment etc
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