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Media influence on voting behaviour partial essay plan
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‘Media influence and opinion polls are huge factors when itcomes to affecting voting behaviour’. To what extent do you
agree with this view?
P1- Press. Major importance despite decline, as many now read online. Press right
wing bias, the sun as the most read newspaper (heavily right wing, 1992
conservative victory ‘its the sun wot won it’. The Conservative government's 21-seat
majority, gained in the 1992 election, represented a large fall from the 102-seat
majority achieved at the previous election five years earlier, but the opinion polls in the
run-up to the 1992 general election had made it appear that a hung parliament or a
narrow Labour majority was the most likely result. The phrase was used again by
many political commentators after the 1997 general election when The Sun
switched sides and supported Labour's new leader Tony Blair, who won the election
by a landslide. However, unlike in 1992, opinion polls for most of the inter-election
period had consistently suggested that a Labour victory was likely. Murdock owns
over 1/3 of the media. Every election result since ww2 has been correctly predicted
by the sun.
P2
P3- social media
P3- opinion polls
P3- counter argument, party manifesto and leadership OR electoral systems
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