Summary
Airbnb Going for Gold – Tokyo 2020 (2021) Executive Summary- International Business
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Summary of 6 pages for the course International Business at (Executive summary)
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Airbnb Going for Gold – Tokyo 2020 (2021) 1Airbnb Going for Gold- Tokyo 2020 (2021)
Emmanuel Arias Ramirez
Saint Thomas University
International Business
, Airbnb Going for Gold – Tokyo 2020 (2021) 2
Airbnb Going for Gold- Tokyo 2020 (2021)
Executive summary
In the case presented on AIRBNB: Going for Gold -Tokyo 2020, we can see how the
author does a complete task of what has been the evolution process of this company since its
foundation, showing how its directors through various marketing strategies, have managed to
penetrate the hospitality market by offering an unprecedented service, where the owner of the
property connects with the user or customer who requests it to rent for a few days, through a
well-established platform where payments and reservations are made.
It should be noted that the beginnings for the company in 2008 were not easy, however
thanks to technology together with this innovative idea, it was gaining market in the US through
voice to voice, where its growth was parabolic since 2009. The idea connecting travelers with
different cultures in different cities and countries, became the vision and mission of the
company, where its executive directors focused their efforts on achieving recognition from users,
with defined marketing strategies that took advantage of the boom of social networks,
applications and online shopping, to promote a different option for travelers who are looking for
accommodation, generating income for the hosts who provide the property, and offering a
hosting service where the customer does not pay for each person, as is normally done with
hotels, but per room or property.
Airbnb has been expanding over the years, managing to establish operations in more than
200 countries, Paris is a perfect example where the company is the number one option for
foreign visitors, likewise, they have managed to cover the Australian market, being a tourist
destination, much visited by foreigners as well. The efforts by Airbnb to be part of the different
world sporting events such as the Olympics in London and Rio de Janeiro, the Soccer World Cup
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