Exam (elaborations)
IAB Digital Marketing Media Foundations Certification | 116 Questions with 100% Correct Answers
- Course
- IAB
- Institution
- Liberty University
explain the traditional consumer buying funnel - The funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel - 1. Awareness 2. Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does Awareness in the buying funnel m...
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