Summary
Samenvatting Digital Marketing
- Course
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Summary of the digital marketing lessons taught by Dennis Lippens in the third year of the marketing course at HOGENT.
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Digital marketingExam :
Websites
SEO
Social media marketing
Google analytics I en II
AI in marketing
SEA
Curios code 54321 mock exam
1 revision round for 40 ms questions (4 possibilities) in 80 minutes
, Websites
1. Structure
Front-end code
HTML, or hypertext Markup Language, is used to create the basic structure and content of a
webpage
CSS, or Cascading Style Sheets, is used for the design of a webpage – where everything is
placed and how it looks
Javascript is used to define the interactive elements of a webpage that help to engage users
Optimized for different screen sizes (devices).
Holy trinity:
Desktop
Tablet
Smartphone
Responsiveness
Reacts to screen size
Bootstrap
= most used free open source front-end-
framework
Advantages
Responsive
Cross browser compatibility
Short development time
Flexible
Free
Disadvantages
Unnecessary code included
All bootstrap pages look similar
,Internal structure of a typical website
Typical pages
Home page
Contact page
About page
Blog page
o Blog posts
Webshop pages
o Product overview page
o Product page
, o Cart page
o Checkout page
o Payment page
o Confirmation page
Search result page
Log in page
Account page
Account settings page
Optimisation
User experience (UX) design is the process of creating products that provide meaningful and relevant
experiences to users. This involves the design of the entire process of acquiring and integrating the
product, including aspects of branding, design, usability, and function.
Optimize pages on a website to reach the desired goal you want to achieve.
Continuous optimization needs to happen on every page. Remember that the home page is not really
the home of your website. Most people don’t come in through the front door...
Dark patterns
= features of interface design crafted to make users do thing that they don’t really want to do but
which benefit the business in question
Vb) account op amazon deleten helemaal verstopt
Je moet een hele weg afleggen om uiteindelijk je account te deleten onmogelijk om iets te doen
wat schadelijk is voor amazon
Makkelijk om een account te maken maar bijna onmogelijk om het ongedaan te maken
Vb) Unsubscribe link verstoppen tussen andere tekst die er hetzelfde uitziet
Vb) kleur van knoppen die ze willen dat je klikt
Kleine grens tussen legaal en illegaal
Belangrijk om je er bewust van te zijn
HTML & CSS for beginners
Kevin Powel yt kanaal
2. Design
Mobile should be top of mind
3 pillars of good design
Accessibility
Purpose
Consistency
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