Using _____ helps subordinate the refusal in a bad-news message.
Selected Answer:
c. abstract nouns
Answer Feedback: Correct. When writing a bad-news statement, use passive voice, general terms,
and abstract nouns. Use positive language to accentuate the positive. See 7-2: Developing a Bad-News
Message
Response Feedback: Correct. When writing a bad-news statement, use passive voice, general terms,
and abstract nouns. Use positive language to accentuate the positive. See 7-2: Developing a Bad-News
Message
Question 2
2 out of 2 points
On a website, users can more quickly scan items in rows rather than columns.
Selected Answer:
False
Response Feedback: On a website, users can more quickly scan items in columns rather than rows,
especially if they are categorized, grouped, and have headings. You can have more lists on the Web than
in a typical print document. See 5-3: Web Page Communication and Social Media
Question 3
2 out of 2 points
_____ are dynamic, with rapidly changing content that does not require authorization to post.
Selected Answer:
d. Blogs
,Answer Feedback: Correct. Blogs differ from websites in that blogs are dynamic, with rapidly
changing content that does not require authorization to post. The creator of a message does not have to
be familiar with special coding and uploads a message simply by clicking the "Publish" button. See 5-3:
Web Page Communication and Social Media
Response Feedback: Correct. Blogs differ from websites in that blogs are dynamic, with rapidly
changing content that does not require authorization to post. The creator of a message does not have to
be familiar with special coding and uploads a message simply by clicking the "Publish" button. See 5-3:
Web Page Communication and Social Media
Question 4
2 out of 2 points
English-speaking readers typically start scanning at the top right side of the main content area of a
website.
Selected Answer:
False
Response Feedback: English-speaking readers typically start scanning at the top left side of the main
content area of a website. Their attention moves from top to bottom and left to right. See 5-3: Web
Page Communication and Social Media
Question 5
2 out of 2 points
An organization's ability to handle difficult situations with tact and empathy powerfully influences the
perceptions of employees.
Selected Answer:
True
Response Feedback: An organization's ability to handle difficult situations with tact and empathy
powerfully influences the perceptions of employees, local citizens, and the public at large. As a skilled
communicator, you will attempt to deliver bad news in such a way that the recipient supports the
decision and is willing to continue a positive relationship. See 7-1: Choosing an Appropriate Channel and
Organizational Pattern
Question 6
0 out of 2 points
In a bad-news message, placing the refusal in the first sentence can be justified if the message:
, Selected Answer:
b. contains constructive criticism.
Answer Feedback: Incorrect. An organization's ability to handle difficult situations with tact and
empathy powerfully influences the perceptions of employees, local citizens, and the public at large. See
7-1: Choosing an Appropriate Channel and Organizational Pattern
Question 7
2 out of 2 points
The closing paragraph in a bad-news message must restate the refusal.
Selected Answer:
False
Response Feedback: After presenting valid reasons and a tactful refusal followed with a
counterproposal or silver lining statement, a closing paragraph should demonstrate empathy without
further reference to the bad news. A pleasant closing paragraph should close with an empathetic tone.
See 7-2: Developing a Bad-News Message
Question 8
2 out of 2 points
The closing sentence of a bad-news message should:
Selected Answer:
d. add a unifying quality to the message.
Answer Feedback: Correct. The closing sentence of a bad-news message should add a unifying
quality to the message. Repetition of a word or reference to some positive idea that appears early in the
message serves this purpose well. See 7-2: Developing a Bad-News Message
Response Feedback: Correct. The closing sentence of a bad-news message should add a unifying
quality to the message. Repetition of a word or reference to some positive idea that appears early in the
message serves this purpose well. See 7-2: Developing a Bad-News Message
Question 9
2 out of 2 points
Acknowledgment messages are a fast and efficient way of transmitting frequently recurring messages to
which receiver reaction is likely favorable or neutral.
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