Cross Cultural Marketing (E_IBA1_CCM)
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BramHezemans
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Ebbinghaus:forgetting curve.
Evaluative conditioning:
changes in the linking of a
stimulus that are due to the
fact that the stimulus has
been paired with other,
positive or negative, stimuli
Dual process theory
(Kahnemann)
FCB grid
Market analysis: 5 forces by porter
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