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Chapter 12Survey Research
Multiple choice questions
1. Survey research is appropriate for which of the following
situations?
a. to measure individuals’ attitudes
b. to track changes in beliefs over time
c. to test theoretical models
* d. all of the above
2. A cross-sectional study
a. is one that uses a representative sample.
b. involves collecting successive independent samples.
*c. involves collecting data only once.
d. is rarely used in survey research.
3. A researcher interested in assessing marital satisfaction mailed
surveys to 1,000 participants including various age groups and
ethnicities. If the individuals are only surveyed one time this
would represent a _________ design.
* a. cross-sectional
b. panel
c. longitudinal
d. successive independent samples
4. Changes in students’ attitudes toward school are assessed in
yearly surveys from grade 9 through 12. This would represent a
_________ design.
* a. panel
b. trend
c. cross-sectional
d. between subjects
5. Each year the graduating class at Stoner High is given a survey
to assess their drug use. The same survey has been used for 10
,years allowing school administrators to track changes in drug use
over time. This method of survey collection is referred to as
a. a longitudinal study.
b. a panel study.
* c. a trend study.
d. a cross-sectional study.
6. A nationwide study was done in which samples of drives were
asked their opinions about the reliability of their cars. The
results of the survey were analyzed for differences among
drivers of different models and makes of cars. What survey
design is being used in this study?
* a. cross-sectional design
b. longitudinal design
c. successive independent samples design
d. correlated samples design
7. Sax and her colleagues (2003) studied changes in the values
and goals of college freshman from 1966 to the present. They
drew random samples from each year’s incoming class.
Which survey research design did these researchers use?
a. cross-sectional design
*b. successive independent samples design
c. longitudinal design
d. convenience design
8. The distinguishing characteristic of the longitudinal design is
that
a. several independent groups of individuals are tested once.
b. different groups of people are tested over time using the
same survey.
*c. the same sample of respondents is surveyed more than once.
d. the survey item is particularly lengthy.
9. Interviews are generally preferred over questionnaires because
a. they are cheaper.
b. they reduce the potential for bias.
*c. they allow the researcher to administer follow-up questions.
, d. all of the above
10. When using the telephone interview method, the problem of
unlisted numbers
a. is a significant problem resulting in biased samples.
b. can be overcome through follow-up questioning.
*c. can be overcome through the use of random-digit dialing.
d. is not a problem because almost all numbers can be found
on the internet.
11. Group-administered questionnaires
a. are commonly used as part of focus groups.
b. are of questionable value due to ethical concerns.
c. typically have a low response rate.
*d. are commonly used in workplace setting.
12. Volunteer sampling which may produce non-representative
samples is a particular problem with
a. face to face interviews.
b. mail questionnaires.
c. group-administered questionnaires.* d.
internet surveys.
13. Which of the following types of internet surveys would be
preferred because of higher response rates and tighter control
over multiple responses by a single individual?
* a. e-mail surveys
b. pop-up surveys
c. website surveys
d. blog surveys
14. When conducting a survey, face-to-face or telephone
interviews yield the most complete information, but are
expensive and time consuming. An alternative is to mail surveys,
but a major problem with mail surveys is that
a. they are usually sent to an unrepresentative
sample. * b. the survey return rate is typically low.
c. people are more likely to misrepresent their views by mail.
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