,Contents
P2 Perform an audit of your own entrepreneurial and IT skills, describing any skills gaps....................4
M1 Discuss, using examples, the principles and characteristics that lead to successful enterprises.. .10
M2 Perform a realistic audit of your own skills, explaining how any skills gaps could be overcome...12
D1 Evaluate, using examples, the principles and characteristics that lead to successful enterprises
and your own skills, justifying how any skill gaps could be effectively overcome................................13
Bibliography https://sonergorpeli.medium.com/why-is-apple-more-successful-than-other-
companies-7812cfb41506 https://www.apple.com/uk/.....................................................................15
Conclusion...........................................................................................................................................15
Introduction
In this assignment I am going to explain about how a business can
become successful and what made them successful. I will talk about their
enterprises and entrepreneurship and their characteristics and the
, principles. I am also going to talk about my own skills, what I gained and
how I can use it to be a successful enterprise.
P1 Explain, using examples, the principles and
characteristics that lead to successful enterprises
An enterprise is a business project, an enterprise that came in one of the
successful in the world is the Apple company, which had a big success all
over the world in technology. Steve Jobs is an enterprise, the creator of
Apple company, unfortunately died on 5th October 2011. Apple was
founded in 1976 with the beginning ideas of Steve Jobs but then it started
to become fully successful in the year 2018. The value of Apple came1
trillion dollars in the USA, the products were sold in all over the world
every day, and the product prices is also very expensive; the product
price minimum is 9 dollars which is a headphone jack adapter, and it’s the
cheapest product on Apple company and the most expensive product is
Mac Pro where the cost is £5.999. Steve Jobs was very talented, he
focused on the perfection of a structure and had good communication
skills as an entrepreneur. The communication skills that Steve had is that
he knew how to talk professionally, how to work for marketing, and come
up with new ideas.
Steve Jobs as an entrepreneur before the success, analysed the problems
such as the computers in 1976, it was too large and wasn’t suitable to use
in the office or universities, so he thought how would be to create a
computer that can be suitable for work and study for study, so this is the
reason he had the idea to create a simple computer as a first product.
Steve Wozniak is a technology entrepreneur and technology genius, and
Steve Jobs had the idea to collaborate with him to create the first Apple
computer, this is where the Apple company started to be successful. The
Apple company became successful because they use the strategy which is
the basic principle. This company is a success because of the different
type of products that they’re selling in the market in all over the world,
such as iPhone, iPad, MacBook Air, Apple Watch, Air Pods, Apple TV
which are designed differently, has different feature but also similar
feature, its created by creativity and the product design is simple, there
are also different versions of the same product which comes in pro, pro
max, mini or different colours, and different functions.
Another reason for Apple to be successful is because they use the highest
quality product in the world, and it always keeps updating and a new
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