Summary
Samenvatting Marketing in toerisme 2.2
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Een samenvatting van de drie colleges van marketing in toerisme. Dit vak wordt getoetst in de casustoets van periode 2.2.
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Marketing in toerisme 2.2Toets; Casustoets Duurzaam ondernemen samen met het vak Business Ethics.
Les 1 marketing in toerisme
Marktgerichte strategische planning
, 1. Strategisch plan (business plan voor 5 jaar)
2. Tactisch plan (per afdeling voor 3 jaar)
3. Marketingplan (productniveau voor 1 jaar)
Diensten (producten) moeten toegevoegde waarde hebben
Organisatie moet kunnen inspelen op de veranderende behoeften en
wensen van consumenten
Marktgerichte strategische planning is een middel om bedrijven de juiste
keuzes te laten maken
Hierdoor zijn zij in staat om richting te geven aan bedrijfsactiviteiten en
kunnen ze adequaat inspelen op ontwikkelingen
Bedrijfsplan/ business plan
*KSF:
kritische
succesfactoren
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