Essay
Unit 1 P1 P2 M1
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Level 3 btec business.
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Voorbeeld van de inhoud
My chosen businesses are Nike and McDonalds. I chose these two contrastingbusinesses because they operate in the different sectors as Nike operates in the
clothing sector where as McDonald is a fast food chain. Nike is a very popular brand,
well established and well recognised throughout the world. My second chosen
business is McDonalds, because it is the world’s largest chain of hamburgers, and I
am also fond of it. I look forward to exploring these two fascinating businesses. I
would be exploring the businesses range of activities such as the purpose,
ownership, scale and size of the two businesses. In the next part of the assignment I
will write about the stakeholders and their role and influence on the two businesses.
Nike is the known manufacturer of footwear and is well known for its development,
design, manufacturing and worldwide marketing. It manufactures footwear,
equipment, apparel, accessories and provides services to the customers. Nike’s
world centre of operations is situated on a 177-acre campus near BearOrton,
Oregon, United States. It has more than 800 outlets throughout the world and they
also sell their products through different intermediates. Nikes objective is to provide
quality products in reasonable prices by keeping their manufacturing costs down.
This would help the business to increase their sales and help increase their revenue,
which means more profits and satisfied shareholders, which in turn can help them to
grow their business even further. Nike is falling in Chinas market but its objective is
to reorganise their policies, work through excess inventory and rethink their publicity
tour which includes sports teams like NBA. It is a Public Limited Company (PLC) as
its shares are available on the stock exchange, this means anyone from the public
can purchase their shares. It has limited liability which means the shareholders
would only loose what they have invested in.Nike is in the secondary sector as well
as the tertiary sector as it assembles its products through the secondary sector and
trades its products through their employees with many different branches throughout
the world, which in turn differentiates its sector clearly. Nike is a large scale business
as it has its outlets in almost every country ( more than 800 ) and it has more than
44,000 workforces.
, McDonalds is the world’s most famous fast food restaurant. The company began in
1940, Their Headquarters are located in United States. McDonalds is the world’s
largest chain of hamburgers which serves around 68 million customers daily and is in
119 countries with more than 35,000 outlets. It specialises in hamburgers but it has
also many other products to offer to its customer. It makes sure that they have
something similar for customers on their menu. They also provide seasonal products
like McRibs which is seasonal. This helps the business to generate revenue.
McDonalds aims to provide quality food in affordable prices, they does this by
employing 91,500 annually and investing 43 Million on their training and
development. It also a part of the local community as they support the range of
community activities like litter picking and supporting local football matches.
McDonalds brand mission is to be their customers favourite place to eat and drink.
McDonalds is a public limited company (plc), which means anyone can buy its
shares from the stock exchange. McDonalds has advantages of being a public
limited company , as they need to carry out expensive operations to meet their aims
and objectives , so they can gather more investment from their shareholders. This
helps to increase their budget which means they can carry out expensive measures
to increase its awareness to the public and help to expand its business. McDonalds
also operate as a franchise that is when a person purchases the right to use its logo,
successful formula, and brand image for a specific time. There’s a less risk for failure
as the business is well recognised among the consumers and you almost get to be
the own boss, because the owner manages schedule, tasks and staff. There’s no
need for advertising as the advertising campaigns are controlled by CEO. However
buying a franchise is too expensive, which includes fees, start-up capital and
ongoing royalty fees, hence cutting down the profits. The owners do not provide
assistance in any from and the franchise owner is on its own. McDonalds is a large
scale business because it is operated in more than 119 countries and has more than
35,000 branches with more than 91,500 employees. This can only be achieved by a
large scale business so it clearly indicates that McDonalds is a large scale business.
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UNIT 3 - P4
