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ALL ABOUT ADVERTISING
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This document provides a complete summary of all terms and phrases used in advertising. The document gives the short activities and practice questions.
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Adverts
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Flashcards
10 Flashcards
$3.35
0 sales
Some examples from this set of practice questions
1.
What does the AIDA principle stand for?
Answer: A- awareness I- interest D- desire A- action
2.
What is the purpose of advertising?
Answer: To create awareness for a product or service and create interest within the public to purchase the product or service
3.
What qualities should an advert have?
Answer: It\'s promotional. It\'s persuasive. It\'s part of an overall marketing strategy. It\'s targeted. It\'s an investment. It\'s original. It\'s creative. It\'s consistent.
4.
Can a step from the AIDA principle be missed?
Answer: No. The advert will not be effect if a step is skipped.
5.
What is broadcast advertising?
Answer: The term broadcast advertising applies to commercials aired on either television, radio and internet which are typically called spots. It\'s also known as on-air advertising, and it\'s the primary revenue generator for commercial television, radio stations and internet sites
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