Essay
Unit 12 P3 M1
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Btec Level 3 Business Unit 12
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InternetIntroduction Marketing Unit 12: Internet Marketing
In this assignment I’ll be
Internet marketing, with an
in depth explanation to the
benefits of internet
marketing to customers.
Furthermore I will assess
the points that whether
they really are a benefit or
not?
What Internet
Marketing is?
Internet Marketing is the
advertising that is done solely
over the Internet. Banner
advertisement, targeted emails
and click & collect are some
examples of Internet marketing.
In short the product sold over
the Internet is labeled as
Internet marketing, as its
advertisements and sales are
What are the
benefits of
Internet
The Internet has changed
customer-shopping habits
and with rapid technological
developments, assessing the
Internet is becoming easier
than ever. People can assess
the Internet whenever,
anywhere and any time its
convenient for them. Some
reasons that why customers
prefer internet marketing is Continued on page 2
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