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PortfolioDigitale Media: Content
Naam Lune
Studentnr Studentnummer
Klas Klas
Module M10 Digitale Media: Content
Docent Docent
Datum 13-12-2021
,Portfolio
Lune
Voorwoord
Voor u ligt mijn portfolio voor de module Digitale Media: Content. In opdracht van de
Hogeschool van Amsterdam kregen alle eerstejaarsstudenten de taak om een eigen website
te creëren. Om dit tot stand te brengen moest ik een concept bedenken voor een gekozen
doelgroep. Door middel van onderzoek naar de doelgroep en de stappen van het
contentmanagement proces te doorlopen is hier dit portfolio uit voort gekomen. In dit
portfolio leg ik mijn keuzes uit voor het concept, contentflow, contenttypes en kanalen aan
de hand van mijn verichtte onderzoek. De resultaten zijn vertaald op een website die op
Wordpress.com is gemaakt: https://conceptlune926549878.wordpress.com/
Graag wil ik … bedanken voor de uitleg en begeleiding tijdens dit project en … en …
bedanken voor de begeleidende video’s.
Dit portfolio dient uitsluitend voor mijzelf en mijn docent … .
, student Creative Business aan de Hogeschool van Amsterdam
2
, Picture 402 ...
Portfolio
Lune
Inhoud
Voorwoord.............................................................................................................................. 2
1 Concept............................................................................................................................... 4
1.1 Beschrijving concept.................................................................................................4
1.2 Contentbehoefte........................................................................................................4
1.3 Contentflow...............................................................................................................5
1.3.1 Wekelijkse content..................................................................................................5
1.3.2 Maandelijkse content..............................................................................................5
1.3.3 Speciale content.....................................................................................................5
2 Content................................................................................................................................ 6
2.1 Onderbouwing keuzes contenttypen.........................................................................6
2.1.1 Contenttype 1: afspeellijsten...................................................................................6
2.1.2 Contenttype 2: tips..................................................................................................6
2.1.3 Contenttype 3: artikelen..........................................................................................7
2.2 Contentmodellen contenttypen..................................................................................7
2.2.1 Contentmodel afspeellijsten....................................................................................7
2.2.2 Contentmodel tips...................................................................................................8
2.2.3 Contentmodel artikelen studenten..........................................................................9
3 Kanaalmanagement.......................................................................................................... 10
3.1 Verantwoording keuze kanalen...............................................................................10
3.1.1 Instagram............................................................................................................. 10
3.1.2 TikTok................................................................................................................... 11
3.1.3 E-mail................................................................................................................... 12
4 Evaluatie............................................................................................................................ 13
4.1 Doelstellingen en verantwoording............................................................................13
4.2 Kpi’s en verantwoording..........................................................................................14
5 Beheer............................................................................................................................... 15
5.1 Verantwoording behoudplan....................................................................................15
5.1.1 Afspeellijsten........................................................................................................ 15
5.1.2 Tips...................................................................................................................... 15
5.1.3 Artikelen door studenten.......................................................................................15
5.2 Verantwoording metadata.......................................................................................16
5.2.1 Categorieën.......................................................................................................... 16
5.2.2 Tags..................................................................................................................... 17
6 Evaluatie............................................................................................................................ 18
7 Contentplanning................................................................................................................ 19
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