Summary
Summary Concepts Global Marketing
- Course
- Institution
- Book
Summary of all the concepts associated with the chapters for the International Marketing exam. See bundle together with the summary of the book
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Summary Global Marketing Chapter 9-19
13 reviews
By: stijnleuven • 5 year ago
By: mirkosuvaal • 6 year ago
By: aliel-yassir • 6 year ago
By: acesareo • 6 year ago
By: koon_d • 7 year ago
By: dvugs • 7 year ago
By: Aniek26 • 7 year ago
Seller
Followlaurabeekman
Reviews received
Content preview
Begrippen international marketingChapter 1
LSEs
- Large-scale enterprises are firms with more than 250 employees.
SMEs
- Small and medium-sized enterprises occur commonly in the EU and in international
organizations. Companies with fewer than 50 employees are small and those with
fewer than 250 are medium.
Economies of scale
- Accumulated volume in production, resulting in lower cost price per unit.
Economies of scope
- Reusing a resource from one business/country in additional businesses/countries.
Globalization
- Reflects the trend of firms buying, developing, producing and selling products and
services in most countries and regions of the world.
Internationalization
- Doing business in many countries of the world, but often limited to a certain region.
Glocalization
- The development and selling of products or services intended for the global market,
but adapted to suit local culture and behaviour. (think globally, act locally)
Global integration
- Recognizing the similarities between international markets and integrating them into
the overall global strategy
Market responsiveness
- Responding to each market’s needs and wants
Deglobalization
- Moving away from the globalization trends and regarding each market as special,
with its own economy, culture and religion.
Value chain
- A categorization of the firm’s activities providing value for the customers and profit for
the company.
Value shops
- A model for solving problems in a service environment, similar to workshops. Value is
created by mobilizing resources and deploying them to solve a specific customer
problem.
Value networks
- The formation of several firms’ value chains into a network, where each company
contributes a small part to the total value chain.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller laurabeekman. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.25. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now