SCN Concept Ontwikkeling Essay - IBM Jaar 1 Hogeschool Tio Utrecht
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Course
SCN Concept Ontwikeling (SCN)
Institution
Hogeschool Tio (Tio)
Hierbij het project van productontwikkeling voor het vak SCN dat plaatsvindt in het 1e jaar bij International Business Management op Hogeschool Tio Utrecht. Dit vak is afgerond met een 7, en aan de hand van dit verslag volgt er een presentatie om je concept te presenteren.
Slangenleer portemonnee gepubliceerd door (Merk J & S op Grandado.com)
Door: Jorden van Ramshorst, IBM, Tio Utrecht
, Inhoudsopgave
Het concept van de Smart Smoking Case........................................................................................................ 2
De Sterktes:..........................................................................................................................................................3
Uniek product..................................................................................................................................................3
Marketing.........................................................................................................................................................3
Zwaktes:...............................................................................................................................................................3
Geen erkend merk...........................................................................................................................................3
Klein tot geen budget......................................................................................................................................3
Kansen:.................................................................................................................................................................3
Crowdfunding..................................................................................................................................................3
Concurrenten/Bedreigingen............................................................................................................................4
Het concept................................................................................................................................................... 4
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