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Media Studies: Policy, Management and Media Representation
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COM3702 Media Studies: Policy, Management and Media Representation
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COM3702Media Studies: Policy, Management and
Media Representation
EXAMINATION
PORTFOLIO
Unique Assignment Number: 861461
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed referencing system
which I have familiarised myself with in Tutorial Letter CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary education credit
Policy on Research
Ethics
✓ I have read the University’s Policy of Research Ethics
✓ Policy on Research Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE STUDIES
(available under “Additional Sources” on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by Unisa’s
library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am
aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the
regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents/Policy_
copyright_infringement_plagiarism_16November2005.pdf
____________
STUDENT NUMBER
__________________ _10/06/2022______
SIGNATURE DATE
_ ________ _10/06/2022________
WITNESS DATE
1
,TABLE OF CONTENT PAGE
1 INTRODUCTION 3
2 MEDIA POLICY AND REGULATION 3
2.1 The nature of media and communication policy 3
2.1.1 Emerging communications industry policy 3
2.1.2 Public Service Media Policy 4
2.1.3 New communication policy 5
3 MEDIA MANAGEMENT 5
3.1 The media and communication markets 5
4 REPRESENTATION 7
4.1 Representation defined 7
4.2 Media and the construction of identity 9
4.3 Media and gender 12
4.4 Media and environment 15
4.5 Media and terrorism 16
5 CONCLUSION 19
SOURCES CONSULTED 20
ADDENDUM A: SELF-ASSESSMENT AND SELF-REFLECTION 27
ADDENDUM B: THE ALWAYS PADS ADVERTISEMENT 29
ADDENDUM C: SALT N PEPA LYRICS: SHOOP 30
2
, 1. INTRODUCTION
This assessment will discuss various themes in media studies. The first theme dives
into media policy and regulation. In this section, the nature of media and
communication policy will be discussed as a crucial role in the growth of
communication, ownership, and purpose. This is followed by a discussion of media
management and the communication markets whereby we distinguish between the
intermedia and intramedia competition including online. Lastly, defining
representation and understanding what it is and through semiotics, polysemy,
construction of identity, gender, environment and terrorism.
2. MEDIA POLICY AND REGULATION
2.1 The nature of media and communications policy
2.1.1 Emerging communications industry policy.
Fourie (2017:13) explains that the importance of communication during this phase
was the telecommunications policy whereby its focus was telegraphy, telephony, and
later radio and in countries like South Africa, postal services were thought to be
service industries that ought to be state owned. Van Cuilenburg and McQuil (2003)
specifies that in the 1980s/1990s correspondence was for the foremost part wanted
for the explanations of state interest and monetary participate benefits and after the
Second warfare, media strategy became overwhelmed by socio-political than
financial or public key worries although by the 1980s, Van Cuilenburg and McQuil
(2003) state that technological, economic, and social trends fundamentally changed
the context of media policy.
The landscape of social media and the impact it has done since its inception, it has
paved way for many opportunities and open doors to various experiences and
learning by connecting people in a less usual way like in an office or a classroom
setting.
3
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