All Powerpoints A Level Business Unit 1 - Marketing & People
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Course
Unit 1 - Marketing and people
Institution
PEARSON (PEARSON)
Book
Edexcel AS/A level Business 5th edition Student Book and ActiveBook
All of Unit 1 A level Business PowerPoints used to recap & create notes etc.
Detailed but summarised from books etc
Used to get an A/A* in all end of chapter assessments & A level results.
Good revision to get full knowledge & understanding of the content in A level Business
, Definition of mass markets and niche
markets
• Mass market – this is the
market that is aimed at the
general population e.g.
regular toothpaste
• Niche market – this is a subset
of the main market and
addresses a specialist need
e.g. Sensodyne toothpaste for
sensitive teeth
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