,Voor het vak Individuele keuze mocht er naar eigen invulling worden gekozen voor het
ontwikkelen van generieke competenties. Omdat ik de afstudeerrichting marketing doe heb
ik gekozen voor een Engelse marketing cursus en hiernaast voor het nemen van Spaanse
lessen, dit omdat het land en de cultuur mij erg aanspreekt. Ik heb deze beide activiteiten als
leuk en leerzaam ervaren en wil graag Hogeschool Inholland en daarmee Tatiana Barchuk
bedanken voor het vrij invullen van de keuze.
, 1.1 Introductie....................................................................................................................................4
1.2 leeswijzer......................................................................................................................................4
2 Fundamentals of digital marketing......................................................................................................5
3 Spaans.................................................................................................................................................8
4 Reflectie.............................................................................................................................................11
4.1 Marketingcursus.........................................................................................................................11
4.2 Spaans.........................................................................................................................................11
Bijlagen.................................................................................................................................................12
Bijlage 1: IKA initiatief paper.............................................................................................................12
Bijlage 2: Bewijs van goedkeuring voorstel IKA................................................................................14
Bijlage 3: Spaanse getallen...............................................................................................................14
Bijlage 4: Reis naar Barcelona...........................................................................................................15
Bijlage 5: Badges marketing cursus...................................................................................................16
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