Ik heb mijn bedrijfsplan gedaan over de Kruidvat,
Ik heb hier veel tijd ingestoken en uiteindelijk een mooi resultaat behaald, Mijn cijfer eindbeoordeling was een 8.4.
Geschikt voor studenten die Detail Handel / Manager Retail studeren.
Hoofdstuk 1: omschrijving van de organisatie................................................................................................ 3
1.1 Wie ben ik?.....................................................................................................................................................3
1.2 Mijn sterke en zwakke punten.......................................................................................................................3
1.3 Kruidvat als bedrijf.........................................................................................................................................4
1.4 Maatschappelijk verantwoord ondernemen bij Kruidvat..............................................................................4
1.5 Organisatiecultuur en organisatiestructuur...................................................................................................5
Hoofdstuk 2: Imago-onderzoek...................................................................................................................... 6
2.1 Vaststellen van de onderzoeksvragen............................................................................................................6
2.2 Het resultaat en het verloop van de enquête.................................................................................................7
2.3 Resultaat bespreken.......................................................................................................................................8
Hoofdstuk 3: de invloed van concurrentie...................................................................................................... 9
3.1 DESTEP toegepast op Kruidvat.......................................................................................................................9
3.2 Concurrenten van de Kruidvat......................................................................................................................10
3.3 Een analyse van de concurrentie..................................................................................................................12
Hoofdstuk 4: Interne analyse Kruidvat......................................................................................................... 12
4.1 Assortiment analyse.....................................................................................................................................12
4.2 De klanten en de doelgroep.........................................................................................................................13
4.3 De Retailmix van Kruidvat............................................................................................................................13
4.4 Kengetallen van de Kruidvat........................................................................................................................15
4.5 Vergelijken van cijfers en exploitatiebegroting............................................................................................17
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